A CRM plus an agency plus an ISA
Follow Up Boss or Cloze for the database, a local shop for ads, a person for after-hours. It works until the handoffs drop. Espo is one company for the site, CRM, listings, and Meta on your account.
CompareBased on publicly available information as of September 2026 — we don’t see their roadmap.
Still assembling your growth stack? Here’s the library — thirty names, not a scorecard.
A dated library of the CRMs, website shops, modern tools, brokerages, and portals agents actually name — when to keep them, and when Espo is the operated engine beside them. Thirty names. Not a scorecard.
Four ways teams show up
Which stack is already on the desk?
An all-in-one the brokerage already pays for
BoldTrail, BoomTown, Lofty, CINC, Sierra, Real Geeks, Brivity. Keep the login if the team lives in it. The usual hole is the public URL and who runs the listings.
A beautiful site from a website shop
Luxury Presence, Agent Image, AgentFire. Keep the look if it is already the brand. You still need CRM, listing launches, and ads on an account you hold.
A brokerage profile and nothing else
Compass, KW, eXp, Real, RE/MAX, Coldwell Banker, Sotheby’s, BHHS. Keep the office. firstname.brokerage.com is still their page. Own yourname.com.
The library
CRMs and all-in-ones
Software people already log into every week. Keep it when it is doing the job. Add Espo when the rest of the stack is still a pile of vendors.
Follow Up Boss
The CRM most teams already live in. Public prices, no contract, no native IDX site.
Lofty (Chime)
Broad real-estate CRM + IDX. Plans are request-pricing; the 20% ad-management fee is published.
BoldTrail (kvCORE)
The brokerage-bundled all-in-one. Quote-only. Often already on the desk.
BoomTown
Still sold. Same parent as BoldTrail; the parent says it is folding in. Quote-only.
CINC
Buyer-lead CRM with a full-service ads desk. Core plans quote-only; AI add-on from $200.
Sierra Interactive
Rare public CRM + IDX rate card. 12-month agreement either way.
Real Geeks
Public $399 all-in-one plus optional lead packages. Fidelity National Financial parent.
Rechat
Newer modular CRM + Studio + Lucy. Demo-gated — no official dollar on rechat.ai.
Brivity
All-in-one. FAQ starts at $299/mo for solos; plan cards are still Request Demo. Off the footer.
Cloze
Sphere CRM with a public rate card. One of eXp’s three CRM-of-choice options. IDX is extra.
The library
Sites, ads, and the newer tools
Website shops, lead-gen overlays, AI ISAs, client search, and social memberships. Most of these are one job. Espo is the operated engine around that job.
Luxury Presence
The website shop mid and top producers name. 12-month. Quote-only except a Real partner start.
Agent Image
Custom WordPress since 1999. Quote-only. They own the site until a year of hosting is paid.
AgentFire
Hyperlocal SEO WordPress with a published setup ladder. Ads are a separate 6-month SKU.
Ylopo
Lead gen + AI text/voice. Official pricing is demo-gated. Fills Follow Up Boss; it is not the CRM.
Structurely
AI ISA overlay with a public credit rate card. Not a CRM, not a site, not ads.
Clairvo
Power dialer + live assistant. Demo-gated. No CRM integrations today.
nora by Lundy
Voice assistant on top of the CRM and MLS you already have. No seat. Off the footer.
RealScout
Client search + listing alerts. Public prices. Their FAQ: it does not replace a CRM.
Coffee & Contracts
Instagram membership with a public individual rate card. Not a CRM and not a website.
Adwerx
Listing and sphere ads with published starts-at prices. Their terms: not a lead-gen tool.
The library
Brokerages and portals everyone knows
Not “leave Compass.” Not “Espo vs Keller Williams.” Keep the brand tools. Own the address buyers and AI actually find.
Compass
Keep Compass tools. The hole is the rented profile vs a domain you own.
Keller Williams
Command stays. firstname.kw.com only forwards — it never shows your domain in the bar.
eXp Realty
CRM of Choice is BoldTrail, Lofty, or Cloze. You still need a site that leaves with you.
The Real Brokerage
onereal.com does not collect leads. Own the front door; keep the office.
RE/MAX
MAXTech is powered by BoldTrail. Same additive-site rule as every other brand desk.
Coldwell Banker
Company-owned offices are moving onto Compass’s 2026 agent OS. Franchise tech is office-by-office.
Sotheby's International Realty
Keep the brand. The public URL still has to be yours.
Berkshire Hathaway HomeServices
Franchise brand, local tech. The profile on their domain is still their page.
Zillow
Portal leads and Zillow Pro — not a CRM replacement. Follow Up Boss is the Zillow-owned CRM.
Redfin
Partner Agent is $0 upfront, pay-at-close. The 1% listing fee is the employed-agent product, not Partner.
What this is not
Thirty public names. A larger research set stays internal.
30 names on this page. Douglas Elliman already has a work-with page and stays live; Century 21 sits with Coldwell Banker and Compass (Anywhere family). Nora and Brivity have guides and stay off the footer. We do not publish one URL per internal research row.
Straight answers
Questions about the library.
Is this Espo versus everyone?
No. These are decision guides. Each page says when the other product is the right call. Brokerage pages are additive — keep the brand tools, own the address. We do not tell anyone to leave their office.
Why only thirty names?
Because a public URL is expensive. The internal research set is larger. This library is the names people actually say: modern tools, classic CRMs, and the conglomerates everyone knows. If a name is missing, ask — we will add it when it repeats on calls.
Do you name every generic CRM builder?
No. Real-estate-exclusive is the doctrine. If you are assembling a generic builder yourself, the pricing page is the honest comparison — not a hit piece on a banned name.
How current is this?
Facts are dated September 2026. We do not see anyone else’s roadmap. If a vendor changes a price, the as-of line on that guide is the contract.
Bring what you have
Name the login you already live in
CRM, site shop, portal, brokerage profile — whatever is actually open this week.
Name the missing job
Owned domain, listings, campaigns, CRM adoption, and team routing are different problems.
Compare the real stack
Bring the vendors, accounts, prices, ownership, and work your team manages today.