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AI Update September 3, 2026 1 min read

Cloze is the sphere CRM. IDX is extra

A dated decision guide. Cloze Pro $17/mo annual. One of eXp’s three CRM-of-choice options. Not an owned website.

#real-estate#marketing
In this post
  1. The bottom line
  2. What they publish (September 2026)
  3. When Espo is the better fit
  4. The one thing to do

The bottom line

Keep Cloze when it is already in the eXp fee or when sphere is the whole CRM job.

The decision guide: Cloze.


What they publish (September 2026)

cloze.com/app/pricing: Pro $19.99 MTM / $17 annual; Platinum $49.99 / $42 per user. Concierge $20/user, $500/month minimum. 14-day trial. eXp press 2025-07-01: Cloze is one of three CRMs in the standard monthly fee. Platinum IDX “additional restrictions and charges may apply.” eXp’s Cloze option does not include an IDX website.


When Espo is the better fit

A great sphere CRM is not a website. Espo is the owned site, listings, and ads beside it.

Espo Growth Partner includes the operator, Meta on your own ad account with no percentage-of-spend fee, listing launches, and an AI-ready site on a domain you own. Live in about 21 days. Your data out within 48 hours.


The one thing to do

Open the decision guide. Bring the real stack (vendors, accounts, prices, ownership), not a screenshot of someone else's roundup.

Matthew Esposito
Matthew Esposito

Founder of Espo.ai. I build the growth engine for real estate teams, and I post the AI tutorials behind it.

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