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Pricing

Three plans. Every one includes your website.

Website + IDX for an agent or a brokerage. Espo Pro for one agent’s full AI suite. Growth Partner for a brokerage or team, with a named operator. Month to month after the build.

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For agents and brokerages

Website + IDX

$200/month

$1,500 setup, or $1,920 a year prepaid (save 20%)

Your agent or brokerage website with IDX search, lead capture and a light CRM, without the full AI suite.

Included

  • Custom website on your domain
  • IDX property search
  • Light CRM: contacts, deals and tasks
  • Calendar and public booking page
  • Open-house QR sign-in
  • Content planning and approval in Social Studio
  • Listing launches, per listing

AI capabilities

  • Monthly AI-discovery upkeep
  • AI home-valuation agent
  • 10 CRM Assistant preview turns
  • Agent-ready booking on your site, opt in
  • MCP for ChatGPT, Claude and other MCP clients

Not included

  • Dedicated phone or texts
  • Unlimited assistant
  • Sequences
  • Managed ads
  • Team routing
Get started

Full AI suite for one agent

Espo Pro

$700/month

$2,000 setup, or $6,720 a year prepaid (save 20%)

CRM, calls, texts, email and scheduling, with an assistant that drafts your follow-up. Your personal website + IDX is included.

Included

  • Everything in Website + IDX
  • Full CRM and pipelines
  • Dedicated phone and texts
  • Sequences, templates and sending domain
  • Espo CRM iPhone app

AI capabilities

  • Unlimited CRM Assistant: tell it what to do
  • Follow-up drafts you approve before they send
  • Every call recorded and transcribed, with notes
  • Missed-call alerts and voicemail on the contact
  • Scheduling assistant for your calendar
  • Agent-ready booking, opt in
  • MCP for ChatGPT, Claude and other MCP clients

Not included

  • Managed ads
  • Team routing
  • Named operator
Book a call

Full AI suite for brokerages and teams

Growth Partner

A person on the account, not a queue.

$2,500/month

$3,500 setup, or $24,000 a year prepaid (save 20%)

Espo Pro for every agent, plus team routing, managed Meta campaigns on your own ad account, listing-launch operations and a named operator. Your brokerage website + IDX is included.

Included

  • Brokerage website + IDX
  • Espo Pro for every agent, up to 10
  • Lead routing and the brokerage lead pool
  • Shared pipelines and team visibility
  • Managed Meta campaigns on your ad account
  • Listing-launch operations
  • CRM tutorials for the roster
  • A named operator

AI capabilities

  • Every Espo Pro AI capability, for every agent
  • Team performance: who’s converting, who needs coaching
  • Every recorded call scored across the roster
  • Manager 1:1 briefs from the call record

Not included

  • Per-listing launches, priced separately
  • Ad spend, paid on your own account
  • Espo Content Engine, an add-on

Up to 10 agents included. More than 10? We agree pricing on a call. Agents can add their own website at the member rate.

Growth Partner walkthrough

The tour

The three plans in under a minute

0:55 · Narrated video

Who each plan is for

QuestionWebsite + IDXGet startedEspo ProBook a callGrowth PartnerGrowth Partner walkthrough
Your websiteAgent or brokerage sitePersonal site includedBrokerage site included
Full AI suiteNo, the AI capabilities listed aboveYes, one agentYes, every included agent
Phone, texts, call recordingNoYesYes, the whole roster
Unlimited assistant10 preview turnsYesYes, every agent
Managed adsNoNoYes, on your ad account
Named operatorNoNoYes
Who it’s forAgents or brokeragesOne agentBrokerages and teams, up to 10 agents

Listing production

Every listing should help win the next one.

Send the photos. We build the listing film, the page on your domain, the open-house QR and the social posts, so there’s no videographer to book. Listing packages within 36 hours once we have your photos and details, usually faster.

Essentials

Listing Essentials

$285per listing

The full launch kit, no ads.

  • Listing page built so AI search can read it
  • Listing film from your photos, no shoot
  • Carousel, story, reel and launch copy
  • Open-house QR into your CRM
  • MLS-ready remarks and handoff
  • Your approval before anything publishes

Engine

Listing Engine

$495per listing

Everything in Essentials, plus a managed Meta launch on your own ad account.

  • Leads tagged to the listing in your CRM
  • The campaign typically runs 5 to 14 days
  • About $150–250 ad spend, paid on your account

Monthly listing packs

Launching every month?

Use it or lose it each month. Engine ad spend is separate.

Essentials 4 a month

$900/mo

$225 each

Engine 2 a month

$850/mo

$425 each

Engine 4 a month

$1,500/mo

$375 each

On Content Engine? Launches are $225 Essentials or $375 Engine.

Plan your next listing launch

Social media management

Ten posts a month. You approve every one.

Ten posts a month. Send us footage and we’ll edit it into your posts. Send nothing and we’ll create ten reels for you. We write the captions, schedule approved posts to Instagram, TikTok and YouTube, watch comments and DMs, and send a monthly report and next plan. Nothing publishes before you approve it. Your accounts, followers and videos stay yours.

Espo Content Engine

$750/month

No setup fee. Three-month initial commitment, then month to month.

Website + IDX plus Content Engine: $950/month before the website build.

Explore Content EngineContent Engine consult

The build

About 21 days to live. Your data out within 48 hours.

The build fee pays for the work before the monthly starts: your site, your CRM set up and your contacts moved over, and on Pro and Growth Partner your number, sequences and assistant. Month to month after the build. Annual prepay saves 20% and is non-refundable for the prepaid year.

The website

Live in about 21 days, or the setup comes back.

If you supply the required assets and approvals, your site is live in about 21 days or we return the setup fee.

Content Engine

Missed delivery becomes a service credit.

If you supply footage and approvals on schedule and we miss the agreed batch, you receive a service credit. No views, leads or follower claims.

Leaving

Your domain is yours, and your data is out within 48 hours if you leave.

We host the website while you subscribe. No exit fee.

Straight answers.

Is there a contract?

After the one-time build, Website + IDX, Espo Pro and Growth Partner are month to month. Content Engine has a three-month initial commitment, then month to month. Annual prepay is optional: twelve months up front saves 20% and is non-refundable for that year.

What’s the difference between the plans?

Website + IDX is your site with IDX, booking, a light CRM and 10 assistant preview turns. Espo Pro adds the full AI suite for one agent, website included. Growth Partner gives every included agent Espo Pro and adds team routing, managed campaigns and a named operator, brokerage website included.

What does the build fee cover?

Your site on your domain with IDX, the CRM set up around your pipelines, your contacts moved over, and on Pro and Growth Partner your sequences, phone numbers, assistant and sending domain, plus the launch walkthrough. It’s $1,500 for Website + IDX, $2,000 for Espo Pro and $3,500 for Growth Partner. About 21 days to live.

Does anything send without me?

Anything the assistant writes waits for you to press send. Workflows you approve once, like a follow-up sequence or the open-house follow-up email, run on their schedule and pause when the person replies. Ads never spend before you approve the campaign.

Do I need a subscription to launch a listing?

No. Listing Essentials is $285 and Listing Engine is $495 per listing. Launching every month? A pack brings the price down: Essentials 4 a month for $900/mo, Engine 2 a month for $850/mo, Engine 4 a month for $1,500/mo. Content Engine clients launch from $225.

What happens if I leave?

Your domain is yours, and your data is out within 48 hours if you leave: every contact, deal, message and asset we hold for you. We host the website while you subscribe. No exit fee.

Who pays the ad spend?

You do, on your own ad account. Listing Engine runs a managed Meta launch, typically 5 to 14 days, with about $150–250 of spend. Listing Essentials runs no ads.

Can my brokerage pay for this?

Yes. A brokerage can buy Website + IDX alone, or Growth Partner at $2,500/month and a $3,500 build for up to 10 agents. Every included agent gets the CRM, the assistant, a phone number and routing at no cost to them, and can add their own website at the member rate: $750 build + $200/month. More than 10 agents? We review the roster and agree pricing on a call.

Not sure which plan? That’s what the call is for.

Thirty minutes with Matt and Eric. We look at your market and what you already use, and we’ll tell you plainly if Espo is overkill or not yet for you. Or see it first. See it on your site. Send us your website and one live listing. We’ll rebuild your homepage and the listing page, show you the before-and-after, and tell you what else we’d change.

Book a callSee it on your site