Frequently Asked Questions

It works across price points. BBRG has run mid-market listings like Wolf Creek Ranch and seen 162 leads on $569 of spend at $3.51 per lead, with the best campaign at $1.65, and is also running higher-end inventory and a new-build community at Amoruso Ranch with 84 leads at $3.04 CPL through April 20. The mechanic is the same: each property gets a full launch instead of a basic MLS entry.

You send photos and details, we ship a custom listing page and AI-produced video, set up QR codes for open houses, and launch a 14-day Meta campaign if you are on the Listing Engine or Growth Partner tiers. Every scan and ad lead lands in the CRM tagged by listing, follow up fires automatically, and the performance from that listing becomes proof you can show at the next kitchen table.

In the first 30 to 60 days most teams see faster lead response, clear attribution from ad to closing, and dramatically lower CPL once listing campaigns are live. For example, BBRG has a documented run of 162 listing leads on $569 of ad spend at $3.51 per lead, with one campaign at $1.65 CPL, and a current buyer campaign sitting at $3.04 CPL with 84 leads through April 20, plus 5 agents added between Feb 3 and Mar 31, 2026. Your exact deals depend on price point, market, and how your team works the pipeline.

We aim for 21 days from kickoff to live on Growth Partner. Most builds hit that window. If a project runs long for any reason, you get clear weekly updates on what's happening, what's blocking, and what's next — no surprises and no six-month onboarding. Website + IDX ships faster because it is web only; Pro usually lands in the middle.

Yes. Our flagship team added 5 agents between Feb 3 and Mar 31, 2026, and per the broker the listing dashboards and campaigns were a primary recruiting argument that helped bring several of those agents in. When a recruit watches the engine running real $3 leads and real listings instead of hearing a pitch about 'systems,' the conversation flips and they start asking when they can start.

Most agent work happens by talking to the assistant from their phone: log a note, ask who to follow up with, send a text or email with human approval. BBRG's heaviest user sent 858 messages to the assistant in one month and the AI cost on our side was under a dollar fifty, which is the proof that it is simple enough to actually get used.

Website + IDX is a one-time build plus a low monthly to keep your AI-discoverable site live. Pro adds the CRM and assistant for a single producer, and Growth Partner is the full engine with managed ads, coaching, and multiple seats. Listing packages like Listing Essentials and Listing Engine sit on top per listing. Exact setup and monthly numbers live on the Pricing page and never hide behind 'contact for pricing.'

Setup is paid up front, then everything is month to month with 30 days' notice and a 48-hour export baked into the product. If it stops making sense, you cancel, export, and keep what you paid for instead of fighting a contract.

No. You pay Espo for setup and monthly, and you pay Meta directly for ad spend on listing and buyer campaigns so you always see the true cost. If something would cost extra, like a rush turnaround on a single listing, you see it and approve it before it is booked.

You are not locked in, so the worst case is you pay for setup, run the system for a few months, then cancel and keep your assets if it is not for you. Best case, the listings you already had to take on anyway start producing cheaper leads, faster closes, and better recruiting conversations, and you stay because the math is obvious.

Expect a few hours up front for strategy and approvals, then roughly an hour a month on reviews. You do not need to be technical; your job is to make judgment calls on markets and listings while we handle the build and explain what is happening in plain language.