Frequently Asked Questions
Everything you need to know about Espo.ai, our services, pricing, and how we work with clients.
About Espo.ai & Fit
Espo.ai is an AI-native marketing agency for service businesses. We build your entire marketing system – website, CRM, ads, video, and AI agents – as one connected system so you get more leads, more bookings, and more revenue without juggling five different vendors.
Espo.ai is led by founder Matthew Esposito (strategy, content, YouTube) and technical co-founder Eric (systems, development, AI). We're a small, US-based team that actually builds your systems ourselves – not a giant agency outsourcing work to the lowest bidder.
We work with service businesses doing roughly $500k–$5M/year in revenue who want more leads and bookings, not just a prettier website. Most of our clients are real estate teams, professional practices (clinics, offices, consultants), home services (roofing, HVAC, contractors), and multi-location / franchise brands.
We're usually not a fit if you're pre-revenue, unwilling to spend at least ~$2,000/month on marketing, or looking for a one-off website with no follow-up system. We're also not a match if you want "set it and forget it" without sales follow-through – our best clients are serious about closing the leads we generate.
Results, Timeline & Process
Most clients see leading indicators quickly: higher-quality leads, more booked appointments, and clearer tracking within the first 30–60 days after launch. Exact revenue results depend on your sales process, pricing, and market, but our entire model is built to increase your show-up rates, follow-up, and close rates – the levers that move revenue the most.
Our standard build sprint is about 2–3 weeks from kickoff to launch. In that window, we design and deploy your website, configure your CRM, set up campaigns, and connect your automations so everything works together out of the gate.
You apply → we review fit → if it makes sense, we book a strategy call → we map your system → you approve the plan → we build, connect, and test → we launch and start optimizing. You always know what step we're on and what's coming next.
You'll invest a few hours up front for strategy, assets, and approvals, then about 1 hour a month for check-ins. You don't need to be technical – our job is to handle the tech and present everything in plain language so you can make good decisions.
Pricing, Commitment & Guarantees
We have Starter plans starting in the low hundreds per month, and our core Growth Engine and Scale System start in the low thousands per month plus a one-time setup fee. We publish full pricing and inclusions on our Pricing page so there are no surprises.
After the initial build, everything is month-to-month with a 30-day notice. If it's not working for you, you can leave without penalties. We keep clients by delivering results, not by locking them into long contracts. This is our built-in form of risk reversal.
No. You pay us for setup and our monthly fee. You pay ad platforms (Meta, Google) directly for your ad spend and any third-party software you choose. If something would cost extra – like on-site video shoots or premium stock – we tell you before you approve it.
If we're not a fit or you're not happy, you can cancel with 30 days' notice and take your assets with you. That's the core of our guarantee: we carry the risk of building real systems without trapping you in a long-term contract.
Services & Tech Stack
We build custom, high-performance sites on a modern stack (like Next.js on Cloudflare) instead of bloated page builders. That means fast load times, better security, cleaner SEO, and layouts designed to convert visitors into leads and booked jobs – not just look pretty.
We primarily manage Meta (Facebook/Instagram) and Google campaigns, run directly from your ad accounts so you own all the data, audiences, and history, even if we stop working together.
Our AI agents plug into your system to handle repetitive, high-leverage tasks: qualifying leads, logging conversations, transcribing calls, summarizing outcomes, and sending coaching prompts. They don't replace your sales team; they make your humans more effective by doing the busy work 24/7.
We typically implement GoHighLevel because it's powerful, flexible, and cost-effective for service businesses. If you already have a CRM you love, we'll review it and either integrate it where possible or migrate you with a clear plan so you're not losing data or visibility.
For most clients, we give you simple guidelines to film on your phone, then our team handles editing, formatting, captions, and deployment across platforms. If you need a bigger push, we offer on-site production where we plan, shoot, and turn that footage into months of content.
Ownership, Data & Security
Yes. We build everything in accounts you control. You own your domains, hosting, website source code, funnels, CRM data, ad accounts, and content. If we part ways, you keep what you paid for – no hostages.
If you cancel, we keep running things through your final billing date, then hand everything over: website code, CRM data export, ad accounts (already in your name), and content we've created. The only things you don't retain are tools that only exist on our infrastructure (like our internal AI agent platform and our master CRM instance).
We host on modern infrastructure (like Cloudflare's edge network) with SSL, DDoS protection, and no vulnerable plugins. We also structure your site and content so AI systems can easily understand who you serve, what you offer, and why you're different, which gives you an edge as more people use tools like ChatGPT and Perplexity to choose providers.
Still Have Questions?
Chat with our AI assistant or fill out an application to talk with our team directly.
