Live: 84 Amoruso Ranch leads · $3.04 CPL

The growth engine for real estate teams.

Espo connects the five layers a team needs to grow: authority, lead capture, CRM execution, assistant, and proof.

Easier to find. Easier to trust. Easier to follow up with. Easier to measure.

Architectural-diagram illustration of a single listing radiating outward to four wins — buyer leads, AI follow-up, next listing, next agent — visualizing the listing-as-weapon flywheel

Runs in your ad account · You own the site and CRM data · Month-to-month, 48-hour export if you ever leave

The five-layer model

One growth engine, five jobs.

Website + IDX builds authority and basic capture. Espo Pro adds CRM execution and the assistant. Growth Partner adds managed growth and a stronger proof loop.

Layer 1

Authority

Website + IDX

Your team, agents, service areas, reviews, listings, and market answers live on a site AI engines and sellers can actually read.

Layer 2

Lead Capture

Website + IDX

IDX pages, listing pages, open-house QR, and forms create usable contacts in the minimal CRM without exporting a spreadsheet.

Layer 3

CRM Execution

Espo Pro

Full pipelines, tasks, sequences, email, SMS, phone, and lead routing turn captured interest into actual follow-up.

Layer 4

Assistant

Espo Pro

The CRM Assistant drafts follow-up, summarizes calls, creates tasks, and operates the CRM from a phone with approval before sends.

Layer 5

Proof

Growth Partner

Managed campaigns and attribution turn each listing into numbers you can show the next seller, recruit, and team meeting.

Real client work

Three brokers · three markets · the same engine.

Live authority foundations, listing pages, and proof you can click into.

Better Brokers Realty Group

Sacramento, CA

John Thompson Realty

Dallas, TX

David Lowe Real Estate

Bigfork, MT · Flathead Valley

See all three with case studies

The listing is your strongest growth asset

Swap the $400 video for a $495 launch.

Same shoot day, but now the listing feeds your pipeline.

We prepare your MLS listing pack so your agent’s MLS post takes 60 seconds — while the launch gets a much better-looking landing page than Zillow shows.

Split illustration: left side a $400 videographer invoice with a 30-second MLS clip stamped 0 leads generated; right side a $495 Listing Engine stack of a landing page, a Meta ad showing $3.51 CPL on 162 leads, and a pipeline chart, with a Seller-Win flywheel badge in the corner. Arrow between reads $95 more, 10x the work

Five-frame storyboard: Photos In, Page Built, Ads Live, Leads in CRM, AI Follows Up — a phone showing a 'Hi Sarah, got 2 min for me?' text delivered in under 3 minutes

Self-reported Amanda Wilkins, BBRG agent

Amanda's self-reported $1.2M buyer came from a listing campaign where the ad that brought her in cost roughly $5 .

See what’s in the MLS Handoff Pack

Use your stack to win agents and cut spend.

Show recruits live proof while replacing the $6–10K stack.

Four-frame recruiting comic: broker shows recruit a laptop dashboard with $3.51 CPL; recruit leans in asking 'When can I start?'; agent's first listing renders inside Espo; flywheel badge with '5 agents added since Feb'

Bar chart: typical real-estate stack — ad agency, CRM, IDX site, email tool, brochure site, analytics — totals $6,000–10,000 per month. Espo Growth Engine totals $2,500 per month. Arrow between reads 'Fire 3 vendors, ditch 4 tools'

Starting at $200/mo, most teams at $2,500/mo. See pricing →

Book a Call

When AI names you, this is how you win the deal.

Authority creates the shot. CRM execution and the assistant make sure your team does not waste it.

ChatGPT-style answer to 'Who are the best real estate agents in Granite Bay?' naming Better Brokers Realty Group at the top, with a stat card noting three strangers called BBRG saying ChatGPT recommended them; GSC position 1.0 for 'selling a home in granite bay'

Phone showing the Espo CRM assistant: 'Met Sarah Chen at Amoruso Ranch model home. Add her.' — assistant replies and confirms enrollment. Stat badge reads 858 messages, one agent, one month, not one typed by hand

See how your site gets AI-findable

Three weeks to see the engine working in your market.

What happens after you book, plus quick answers to the big objections.

21-day timeline: Day 1–3 Strategy Call, Day 4–17 We Build, Day 18–21 Leads Flow. Badge reads 'Export everything in 48 hours if we miss'

About $400 buys a clip that lives on the MLS. $495 buys the video, a launch page, QR capture, a 14-day Meta campaign, and automated follow-up tied to that property. One is a sunk cost. The other is proof you can show the next seller and the next recruit.

Already happening. BBRG agents have been named in ChatGPT and Gemini answers for Granite Bay and Grass Valley, and three separate strangers have called saying ChatGPT recommended them. The more inventory you run through Espo, the more proof AI has to point future sellers your way.

Compared to what? Most teams our size already spend $6–10K/mo on a CRM, IDX site, ad agency, email tool, and maybe an ISA — and still can't tie one listing to the next. Growth Partner replaces that stack and includes up to 10 agents. If you're not ready, Espo Pro at $700/mo (with the website included in the $2,000 setup) and Website + IDX at $200/mo ($1,500 setup, now with a minimal CRM so leads from your listings and open-house QR codes are usable on day one) are smaller steps.

The growth engine for real estate teams.