The listing-led growth engine for real estate teams.
We build the AI-discoverable website, CRM, and listing campaigns that turn every property you take on into the next closing and the next agent.
21 days to live · Month-to-month after setup · Your data is yours in 48 hours
Just need the AI-search-ready website today? Start with Website + IDX. Built for ChatGPT, Gemini, and Google. Add the full engine when you are ready for team-wide growth.
The listing is your strongest growth asset
Your videographer costs $400 and generates zero leads. Our $495 Listing Engine turns every property into the next one.
Swap a sunk cost for a growth engine. The same day you'd hire a videographer for a resale listing, a new-build community like Amoruso Ranch, or a special campaign, you fire a full launch: page, video, ads, QR capture, follow-up, and proof you can bring to the next seller and the next recruit.
What most brokers do today
~$400
per property · hired videographer
30-second MLS walkthrough video- No landing page to send traffic to
- No open-house or model-home lead capture
- No ad campaign for the neighborhood
- 0 leads you can point to on the next listing appointment
The Listing Engine
$495
per property · full marketing launch
AI-produced listing or community video- Custom landing page for the property or community
- QR open-house / model-home sign-in → CRM
- 14-day managed Meta campaign around that inventory
- Automated follow-up sequences tied to that property
- Closed-loop attribution from ad → lead → closing
- BBRG averaged $3.51/lead across 162 listing leads — $1.65 best campaign
One line item becomes the engine that wins the next listing, the next buyer, and the next agent.
One signed listing or builder community check pays for the entire year. The gap between $400 and $495 is the gap between “nice video” and “this property feeds the next one.”
The Seller-Win flywheel
Every property is a marketing event. Resale, new-build, or special campaign.
A resale listing on Elm Street, a new-build community like Amoruso Ranch, a “$40K credit + rate buy-down” launch — each one becomes a public proof-piece. The more inventory you touch, the more the engine compounds.
Kitchen table / builder meeting
You walk in with a live landing page and launch plan for their specific property, community, or campaign. Sellers and builders see their inventory already working to win the next buyer.
Contract signed
They pick the team that shows how this property will drive the next one: neighbors, move-up buyers, and builder referrals. You're no longer compared on commission; you're compared on engine.
Launch fires
The page goes live. Video renders. QR codes hit the sign, open house, and model home. Meta campaign turns that one property or community into a local event. Your ops input: one form.
Leads captured
Every scan and ad lead is tagged back to that property in the CRM. Follow-up runs without nagging agents to “log their calls.” Each buyer becomes tomorrow's seller or move-up lead.
Next listing (and next community)
Neighbors see the marketing on their street. Builders see what you did at Amoruso Ranch. When they're ready, they call the team whose inventory obviously feeds the next deal.
Every property comes with a launch team.
Photos in, flywheel out. Whether it's a single resale listing, a 200-lot new-build community, or a special incentive campaign, the same engine fires: page, video, ads, QR, follow-up, and recruiting-proof you can show the next agent.
Photos In
Agent or builder rep uploads photos and basic details
Page + Video Built
A launch page and AI-produced video render for that property or community
Ads Go Live
Meta campaign turns the listing, new-build, or offer into a local event
Leads In CRM
Tagged by property, routed to the right agent, ready for the next call
The channel you can't buy your way into
When sellers and builders ask ChatGPT who to call, does your inventory show up?
Resale listings, new-build communities, and special campaigns now live in AI answers long after the sign comes down. Our sites are wired so each property page is something machines can actually read and recommend — not just another slow IDX skin.
The shift is already here
60% of Google searches show AI Overviews. Only 8% of those click through. Meanwhile, ChatGPT and Gemini are already naming specific agents and teams.
At BBRG, past listings and community pages keep sending traffic because the site was built to be machine-parseable from day one: dense schema, clear structure, subsecond load. Old template sites never even enter the conversation.
BBRG · live proof
- Position 1.0for 'selling a home in granite bay'
- Position 1.1for 'real estate agent in granite bay'
- 16% / 14% / 12%team-page CTRs (Amanda, Carson, Ben) — highest on the site
- 3 strangerscalled BBRG agents saying ChatGPT told them to
Google Search Console · trailing 3 months through April 17, 2026
The more inventory runs through Espo, the more proof you stack for AI — and the easier the next listing and next recruit become.
Espo CRM Assistant
I just met Sarah Chen at the Amoruso Ranch model home. Add her as a contact and tag her to that community.
Done! Sarah Chen has been added with tags: Amoruso Ranch, New-Build Community, Buyer Lead. Want me to enroll her in the follow-up tied to that community?
Yes, and send her a follow-up email about the incentives.
Enrolled in Amoruso Ranch nurture. Here's a draft email: "Hi Sarah, great meeting you at the Amoruso Ranch homes this weekend…" — Want me to send it?
A CRM built for listings, communities, and campaigns — not data entry.
Every property that runs through the engine throws off more leads, more notes, more follow-up. The AI assistant turns that chaos into clean records and timely touches, so each new listing starts with a warmer database than the last.
Turn every property into a tagged pipeline
Add leads from open houses, model homes, and campaigns in plain English. The system keeps them organized by property.
Follow-up that actually happens
The assistant drafts texts and emails for each listing or community, you approve, and it ships. No more "I'll do it tonight" lies.
Recruiting-ready dashboards
At any moment you can pull up, "Here's what your last three listings did," and show a recruit exactly how their future inventory will perform.
The Recruiting flywheel
The best agents want to join the team whose inventory works hardest for them.
Listings and communities don't just win the next seller — they win the next agent. When a recruit sees what their own properties would look like inside the engine, the conversation flips.
Show the stack
On a recruiting call, you pull up live examples: Amoruso Ranch, Wolf Creek, your current listings. Pages, ads, CPLs, follow-up, and closings all tied back to specific inventory.
The flip
Instead of asking “what splits do you offer,” they ask “how fast can I get my listings into this?” You stop selling them on culture and start walking them through the engine.
Agent joins
Their first listing, community, or buyer campaign runs through Espo. They see more showings, more leads, and better tracking than they've ever had — and they tell their friends.
Proof spreads
Every property they close on your team is more proof for the next recruit. The story in town becomes, “If you want your listings to work for you, that's the team to join.”
“When I recruit now, I don't walk people through a slideshow. I walk them through their future listings inside the engine. That's the moment they decide.”
Fire three vendors. Ditch four tools. Make every property do the work instead.
What you're doing now
The Frankenstack
- CRM nobody updates — $300/mo
- IDX website that looks like everyone else — $100/mo
- Ad agency that runs generic buyer ads — $2,000–$5,000/mo
- Email marketing tool — $200/mo
- Separate brochure site — $500/mo
- 4–6 different logins
- No single place that shows how one listing or community leads to the next
Total: $6,000–$10,000+/mo
With Espo
One growth engine
- CRM your team uses because it saves time
- AI-discoverable website where every property page is an asset
- Listing, community, and campaign launches run for you
- Email & SMS tied to specific inventory and outcomes
- Every call recorded and scored so agents actually improve
- Full pipeline analytics: ad → property → lead → closing → recruit
- 1 login, 1 growth engine, one story you can tell at the kitchen table and in recruiting
Total: $200–$2,500/mo
Three ways in. One engine underneath.
Pick how aggressively you want each property — resale listing, new-build, or special campaign — to win the next one and the next agent.
Capture · Solo producers
Espo Pro
$1,500 one-time build · one seat
Solo producers who want every listing, open house and sign call to feed a single CRM that follows up until the next deal.
What it does for your inventory:
- Full CRM built around properties and pipelines, not random tags
- AI assistant that turns listing activity into tasks, texts and emails so no lead from any property goes cold
- Dedicated phone number with recording and transcription so every listing call becomes future follow-up
- Automated nurture, reactivation and past-listing sequences that keep old inventory working for the next one
- Email sending with domain verification so your listing campaigns actually land in inboxes
Weaponize · Teams of 2–10
Growth Partner
$3,500 one-time build · up to 10 seats
Real-estate teams of 2–10 who want every piece of inventory to launch a campaign, prove the numbers and help recruit the next agent.
What it does for your inventory and agents:
- Managed Meta campaigns so each listing, community or special offer fires its own launch
- Closed-loop attribution that ties ad spend back to specific listings, leads, agents and commission checks
- Up to 10 team seats included so every agent’s inventory runs through the same engine
- Weekly coaching with the founder team focused on turning current listings into the next ones and into recruits
- Lead routing and open-house QR with per-agent attribution so you can show who actually worked which inventory
- Listing launch automation and a dedicated account manager so every new piece of inventory starts further ahead than the last one
Scaffold · Web presence only
Website + IDX
$2,500 one-time build · no CRM
Teams whose operations already live somewhere else, but who want every listing and agent to show up when sellers ask ChatGPT or Gemini who they should hire.
What it does for your inventory:
- Custom real-estate website with IDX that turns every listing into a permanent, AI-readable asset
- AI-discoverability maintenance — llms.txt, schema, subsecond load so your inventory is the one the models pick
- Individually indexed agent pages so recruits and sellers see the humans behind the listings
- Hosting, SSL, domain setup included
+ Listing add-ons fire the engine on every piece of inventory you take
Listing Essentials $285 — page, video, QR flows and follow-up so every listing wins the next one. Listing Engine $495 — everything above plus a managed Meta campaign and closed-loop attribution per listing. Works with any tier above, or on its own.
$569 in ad spend. 162 listing leads. Run the math on one property.
When one listing or campaign performs like this, it feeds the next five. See how the engine compares to the way most teams run their inventory. Every figure dated and sourced in our results page.
Cost Per Lead
Industry
$15-50+
Espo
$3-5
Lead Response Time
Industry
6-24 hours
Espo
Under 5 minutes
Lead-to-Closing Attribution
Industry
None
Espo
Full pipeline tracking
Monthly Cost
Industry
$6,000-10,000+
Espo
$1,000-2,500
Number of Logins
Industry
4-6 tools
Espo
1 dashboard
Setup Time
Industry
3-6 months
Espo
21 days
Three steps. Twenty-one days.
In three weeks, your current listings, communities, and campaigns move from “one-off projects” to a connected engine. Every property you take after that is easier.
Strategy Call
We map your current inventory: active listings, upcoming launches, builder communities, and key campaigns. You leave with a clear picture of how each one can drive the next.
We Build
We deploy the website, CRM, campaigns, and analytics in your name and wire your first properties into the system. No six-month “implementation project.”
Leads Flow
Ads go live. QR codes go out. Leads start landing in the CRM tagged by property. You close deals while we optimize so each new piece of inventory performs better than the last.
The five questions we hear on every call.
Win the listing. Win the recruit. Make every property work for the next one.
Resale listings, new-build communities, and special campaigns all feeding the same engine. That's what we build with you.