Case Study: BBRG Real Estate
162 listing leads. $569 in ad spend. One $1.2M sale.
Here's exactly what happened when a Sacramento real estate team replaced their disconnected tools with one Espo Growth Engine.
Before Espo
Jake runs a growing real estate team in Sacramento. Before Espo, his marketing looked like every other team's: a CRM nobody loved, a website that didn't generate leads, and an ad strategy that consisted of boosting posts on Facebook when he remembered to.
The old stack:
- CRM that agents avoided
- IDX site with minimal traffic
- No ad campaigns running
- Manual follow-up (when time allowed)
- No idea which marketing dollars worked
What we built
We deployed a full Espo Growth Partner stack for BBRG in 18 days. Everything from the website to the first ad campaigns — live and generating leads.
Campaign by campaign
Six listing campaigns over 90 days. CPL ranged from $1.92 to $5.44 — with an overall average of $3.51.
| Campaign | Leads | Spend | CPL |
|---|---|---|---|
| Luxury Listing – Sunset Heights | 42 | $81 | $1.92 |
| Open House – Riverside Estates | 35 | $127 | $3.63 |
| New Listing – Downtown Lofts | 28 | $98 | $3.50 |
| Price Reduction – Hillcrest | 22 | $74 | $3.36 |
| Just Listed – Parkview | 19 | $102 | $5.37 |
| Coming Soon – Oakwood | 16 | $87 | $5.44 |
| Average / Total | 162 | $569 | $3.51 |
Luxury Listing – Sunset Heights
Leads
42
Spend
$81
CPL
$1.92
Open House – Riverside Estates
Leads
35
Spend
$127
CPL
$3.63
New Listing – Downtown Lofts
Leads
28
Spend
$98
CPL
$3.50
Price Reduction – Hillcrest
Leads
22
Spend
$74
CPL
$3.36
Just Listed – Parkview
Leads
19
Spend
$102
CPL
$5.37
Coming Soon – Oakwood
Leads
16
Spend
$87
CPL
$5.44
Average / Total
Leads
162
Spend
$569
CPL
$3.51
CPL range: $1.92 – $5.44. Performance varies by listing type, market, and season.
The $1.2M weekend
One of those 162 leads was Amanda. She clicked on a listing ad for a home in Sunset Heights on a Thursday evening. The system sent her a text within 3 minutes and an email with comparable listings 15 minutes later.
By Friday, she had a showing scheduled. By Sunday, she'd put in an offer — $50,000 over asking. The sale closed at $1.2 million.
The ad that brought Amanda in cost roughly $5. The commission on that sale was worth more than the team's entire annual marketing budget.
~$5
Ad cost
3 min
Response time
$1.2M
Sale price
“Everyone has a CRM. Everyone hates it. Yours actually works. My agents don't complain about the tools anymore — they complain about not having enough hours to follow up with all the leads. That's a problem I'm happy to have.”
Video testimonial coming soon
Before and after
Before Espo
- 0 leads per month from digital
- CRM was a glorified contact list
- No attribution whatsoever
- Manual follow-up only
- $0 ad spend (no system)
With Espo (90 days)
- 162 leads from 6 campaigns
- Pipeline tracking ad → lead → closing
- Full attribution on every dollar
- Automated SMS + email follow-up
- Call coaching reports every week
- $569 total ad spend ($3.51 CPL)
What this means for you
We're not promising you'll get $1.92 CPL on every campaign. Some will be higher. BBRG's average was $3.51 — and that's still a fraction of what most teams pay for comparable lead quality.
What we can promise: every lead will be tracked, every follow-up will be automated, and every dollar will be attributed. No more guessing whether your marketing is working.
You'll know exactly which ads produce which leads, and which leads become closings. That's the difference.