Proof · Better Brokers Realty Group · Granite Bay, CA
One flagship client. Every number dated.
The listing, recruiting, CRM, and AI-search numbers every other page leans on — with the dates, the sources, and the caveats visible. Including the campaign we shut off.
$3.51
average cost per lead
162 leads on $569 · 6 campaigns · through Feb 2026
5
agents recruited
Feb 3 – Mar 31, 2026 · onboarding verified
21 days
from kickoff to live
cancel anytime · 48-hr data export
Verified first-party data — GSC, Meta dashboard, our own CRMTeam-reported self-reported by BBRG — we label it honestly, never as a metric
Verified
$3.51
average cost per lead
162 leads on $569, across 6 listing campaigns through Feb 2026. Best single campaign hit $1.65. Industry runs $20–50.
We killed it
$12.46
the blended CPL before we tuned it
The earlier 242-lead portfolio ran $12.46 a lead (Jul 2025–Jan 2026). We cut what missed and wrote it down. We document the misses too.
BBRG is one client. We won’t pretend otherwise.
Two-client validation is the next milestone, not a current claim. Everything below is dated. Anything we can’t verify is labeled team-reported.
Chapter 1 · Listings
The listings that produced these numbers.
Six listing campaigns drove cost per lead into the low single digits. Before Espo, BBRG ran ads through a generic agency at $12.46 blended. Then we wired campaigns straight to the engine.
$20–50
Industry cost per lead
$3.51
Espo cost per lead
162 leads · $569 ad spend · 6 BBRG listing campaigns through Feb 2026. Best single campaign: $1.65/lead.
Attribution · listing campaigns Verified · through Feb 2026
Campaign
Leads
CPL
Desperado Dr · Penn Valley
49
$1.65
Granite Bay listing
31
$2.84
Rocklin listing
28
$3.31
Loomis listing
24
$3.88
Auburn listing
17
$5.10
201 Poet Smith Dr
13
$6.49
6-campaign total
162
$3.51
$569 spend
Real BBRG data in the Espo dashboard. CPL band $1.65–$6.49. The Meta source screenshots drop in here.
Live · Amoruso Ranch builder campaign
129
leads
$3.92
per lead
$505.95
spend
$50/day budget, live since Apr 13 · verified Meta dashboard, through Apr 26.
“30–40% early response in the first days · ~$80K–$100K in projected commission across the pipeline.” — team-reported, in-progress as of Apr 28 (includes deals not yet closed).
Team-reported · Feb 2026
The $5 ad that opened a $1.2M weekend.
~$5the ad click that brought Amanda’s buyer in
3 minto the first text back · verified in the CRM log
15 minto the first email with comparable listings
$1.2Mself-reported sale · no contract attached
Chapter 2 · Recruiting
The stack that recruited five agents.
BBRG used the same listing proof as the pitch and added five agents between Feb 3 and Mar 31, 2026. The onboarding window is verified; the broker reports the dashboards were the argument.
Feb 3
Jake Lyons
Broker — joined first
Feb 10
Darla Lyons
Listing agent
Feb 24
Carson Harthun
858 assistant messages in a month
Mar 8
Amanda Wilkins
$1.2M buyer · team-reported
Mar 31
Ben O’Lena
3 callers said an AI named him
5 agents in 8 weeks. The “dashboards were the recruiting pitch” narrative is the broker’s — team-reported.
Watch Jake’s story on YouTube →
“When I’m recruiting, the first thing agents ask is what kind of leads do you provide. Now I show them the dashboard. That conversation is over in 30 seconds.”
Jake Lyons · Broker, Better Brokers Realty Group
Chapter 3 · AI search
When sellers start finding you on their own.
The search pattern BBRG is seeing today — hard Google Search Console data first, then the AI mentions the team reports, kept clearly separate.
Verified · first-partyGoogle Search Console · trailing 3 months through Apr 17, 2026
179
organic clicks
3,220
impressions
5.6%
blended CTR
17.8
avg position
Trunk-query rankings · Google position
“selling a home in granite bay”1.0
“real estate agent in granite bay”1.1
“realtor granite bay”2.0
Team-reportedNamed unprompted in ChatGPT / Gemini — self-reported by the team
Ben O’Lena
Three strangers called saying ChatGPT recommended him for Grass Valley.
Darla Lyons
Named in a Gemini result for a Granite Bay query.
Amanda Wilkins
Named unprompted in a ChatGPT response.
Clicks, impressions, CTR, and rankings are first-party Google Search Console data. The AI-mention counts are team-reported.
See the full AI-discoverability breakdown Inside the engine
What’s actually happening in the CRM.
The pipes feeding everything above — pulled straight from the BBRG account. Every figure is first-party CRM data with the window it was measured in.
1,991contacts
as of Apr 20 · 1,880 legacy imports + live leads
817deals across 10 pipelines
every lead worked on a real board
858assistant messages, one agent
Carson · Mar 31–Apr 18 · AI usage included
20%two-way SMS reply rate
59 of 290 · Mar 28–Apr 20 · vs 5–10% typical
1,674 assistant messages across 6 users in a month. AI usage is included for the client — no per-message meter and no overage surprise. Verified usage, Mar 26–Apr 20.
The boundaries
What this proves — and what it doesn’t.
So you don’t over-read the numbers. This is the honest edge of the BBRG story.
What this proves
Low single-digit CPL is achievable. on listing campaigns when the engine runs the full launch — 162 leads at $3.51, verified.
The same stack is a working recruiting argument. 5 agents joined inside an 8-week window while the listing proof was the pitch.
AI-discoverability is a real, growing channel. position 1.0 on core local searches, verified in Google Search Console.
The operational promises are real. 21-day build window and a 48-hour data export on cancel — both held for BBRG.
What this doesn’t prove
Amanda’s $1.2M sale is self-reported — we don’t have a contract attached. We call it team-reported every time.
The Amoruso $80K–$100K is a projection — a self-reported pipeline figure — some deals closed, others in offer or escrow. Not a closed total.
AI search impact isn’t solely Espo — BBRG also runs other marketing. We don’t claim sole credit.
Your results won’t copy-paste — your market, inventory, and operations differ. BBRG is one client, not a guarantee.
The people behind the numbers
We dated every figure because we answer the phone.
Matthew and Eric build it, own the outcome, and put their names next to BBRG’s numbers. When the second client’s data is in, this page gets a Client B section — not a louder headline.
Book a call with the founders 48-hour data export, anytime you leave
Matthew & Eric · founders
