For RE/MAX agentsKeep the brokerage. Own the address.

RE/MAX gives you remax.com/real-estate-agents/your-name. We give you the site buyers — and AI — actually find.

Keep MAX/Tech, BoldTrail, and every RE/MAX tool you use. Add the one thing they can’t: a website on your own name and domain, built to show up when someone asks ChatGPT “who’s the best agent in [your city]” — and that stays yours no matter what the Real REMAX Group merger changes.

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Two addresses

The profile and the property you own.

Brokerage profile

remax.com/real-estate-agents/your-name

Your default RE/MAX presence lives at remax.com/real-estate-agents/firstname-lastname-city-st/ — the same template as tens of thousands of other agents on one shared domain, with stock copy you can barely edit. Your BoldTrail site sits on a brokerage subdomain (firstname.remax.com or your office’s domain), not one you own. Build five years of reputation on either, and the day your RE/MAX affiliation ends, those accounts deactivate and the equity goes with them.

Your domain

yourname.com

Your name, domain, pages, listings, and search history stay with you if the brokerage changes.

Found by search and AI

Build a source worth reading.

Your remax.com profile almost certainly won’t be the answer. It’s not personal — real estate triggers an AI answer less than almost any other industry, and a thin profile sharing one domain with thousands of near-identical pages isn’t what these engines cite. They cite agents with their own domain, real neighborhood content, and consistent signals across the web. That’s a gap, and right now almost nobody in your market has closed it.

Try the question

Who is a good real-estate agent in your city?

Industry data on AI visibility is early and directional — but the direction is one-way, and buyers are already asking.

What you add

A front door that belongs to you.

Your name, your domain

yourname.com, owned for life. Reputation and search authority compound for you, not for the shared remax.com domain.

Built to be the answer

Deep neighborhood pages, market guides, and the structured content Google and AI engines actually surface — not stock RE/MAX copy.

Your live listings on your site

Your active, MLS-listed properties display automatically through an IDX feed — see below.

Leads to you

Captured on your own site, into your own CRM — alongside BoldTrail, not buried inside it.

Portable for life

When RE/MAX accounts deactivate the day you leave, your site doesn’t. It’s on your domain, so it stays yours through any merger or move.

IDX and compliance

Can it show RE/MAX listings?

Your active, MLS-listed properties display on your site automatically through an IDX feed — the same mechanism BoldTrail already uses. We handle the per-MLS IDX approval and keep you fully brand-compliant: the RE/MAX logo and balloon used correctly, your full office name, “Each Office Independently Owned and Operated,” your license number, Equal Housing, and a link back to your official remax.com profile.

Straight talk. We display your active MLS listings. Anything kept off the MLS — office-exclusive or delayed-marketing inventory — stays off any outside site by the MLS’s own rules, RE/MAX’s included. And your local broker/owner signs off on the brand treatment, which we make turnkey. Everything active shows here, alongside your sold work and the content that wins the next client.

Additive by design

It works alongside RE/MAX.

Keep MAX/Tech powered by BoldTrail, your CRM, Design Center, and MAX/Center. Your Espo site is your public front door and lead engine; RE/MAX runs the back office. BoldTrail adoption was never required network-wide, and your own site coexists with it cleanly — nothing to rip out, nothing to fight.

Why now

Every shared profile is becoming more alike.

RE/MAX is being absorbed into the Real REMAX Group — The Real Brokerage’s ~$880M acquisition, announced April 27, 2026 and expected to close in the second half of 2026, with Real planning to layer its own reZEN/AI tools onto the network over time. Add years of falling U.S. agent counts and a tech stack that has already churned from booj to kvCORE to BoldTrail. The agents who own their name and their AI visibility now are the ones who’ll get found whatever the corporate deal does.

Compliance and common questions

Questions from RE/MAX agents.

Am I allowed to have my own website as a RE/MAX agent?

Yes. RE/MAX is built on agent independence — “each office independently owned and operated” — and many agents already run their own custom-domain sites while affiliated; RE/MAX even sells a vanity-domain add-on. We keep everything brand-compliant and clear it with your broker/owner.

Will my RE/MAX listings show up?

Your active MLS listings, yes — via a per-MLS IDX feed we set up, the same way BoldTrail does it. Anything held off the MLS (office-exclusive or delayed-marketing) stays off by the MLS’s rules.

Do I have to leave RE/MAX or drop BoldTrail?

No. Your site runs alongside MAX/Tech powered by BoldTrail and the rest of your stack. It’s your public front door, not a replacement for your back office — and BoldTrail adoption was never required network-wide.

BoldTrail is already included in my fees — why pay for this?

Because BoldTrail is a templated site on a brokerage subdomain you don’t own, and it deactivates when you leave. This is your owned domain, built for Google and AI search, and portable for life. It’s an asset, not another desk fee.

What happens to my site if I switch brokerages?

It’s on your own domain — it stays with you, even as RE/MAX accounts are deactivated on departure. We just update your brokerage affiliation.

Keep RE/MAX. Add the asset.

Review the current profile

See what search engines and AI can read today, and what RE/MAX controls.

Build the owned address

Add the domain, pages, IDX, listings, capture, and compliance structure around your name.

Run both where useful

Keep RE/MAX tools doing their job while your public presence compounds somewhere portable.