The jobs inside the engine.

Espo sites are server-rendered, so their content is present when ChatGPT, Perplexity, or Google's AI crawls the page. We also publish original, structured local-authority content (neighborhood guides, market analysis, schema-backed FAQ) on a domain the client owns. For Better Brokers Realty Group, Google Search Console shows 5.6% click-through on 3,220 impressions · one query at #1 for “selling a home in Granite Bay” · 17.8 site-wide average position (Google Search Console · trailing three months through April 17, 2026, verified). Separately, three callers told one agent (Ben O’Lena) that ChatGPT recommended him; separate Gemini results reported by Darla’s team and the BBRG team (team-reported observations, 2026). These are observations, not guaranteed rankings or attributed sales.

The website AI agent answers public questions about pricing, fit, proof, features, comparisons, and booking a founder call. It can point visitors to the right page, explain which tier fits an individual agent, a team lead, or a broker, and use browser mic dictation when available. It is separate from the CRM assistant, which lives inside a client account and can update records, draft messages, move deals, and create tasks.

No. Espo.ai only explains that capability. On a client site, a home valuation AI agent can ask a seller for address, timeline, motivation, property condition, upgrades, special features, and constraints, then create a seller lead with useful context in the CRM. The value is the conversation and handoff, not a one-field form that emails a bare address.

The domain, the design, the content, the SEO and AI-search equity, and your contact and lead data all belong to you, not to a brokerage and not to a vendor. A brokerage profile or a rented template site disappears the day you switch brokerages. An owned site carries across to any brokerage you join. If you ever leave Espo too, your data comes out within 48 hours, no questions asked.

Lofty and Luxury Presence are real products that do real things. Lofty is a deep all-in-one CRM with IDX templates, and Luxury Presence builds polished template sites. The differences are design, rendering, and who runs it. Their websites are typically templated (house style) and client-side rendered (invisible to AI search). Espo sites are custom-designed, server-rendered for AI visibility, and built specifically for real estate, which is why they ship in weeks. And Espo is software-with-a-service: a real person runs your managed ads on your own ad account, instead of handing you a wider dashboard to drive yourself.

No. It is purely additive. If you are at Compass, Sotheby's, eXp, Keller Williams, RE/MAX, or Douglas Elliman, keep every tool your brokerage gives you: the profile, the CRM, the network, the pre-market inventory. Espo adds the one thing a brokerage can't: a distinctive, AI-discoverable brand on a domain you own. We build it broker-compliant by default, with your license number and responsible broker shown prominently and IDX flowing through your managing broker. See the "for agents at your brokerage" pages for exactly how that works.

A custom, server-rendered, AI-discoverable website with IDX, the CRM with the assistant inside it, and (on Growth Partner) managed Meta campaigns on your own ad account go live in about 21 days. BBRG is the flagship production client. Its website and CRM deployment went live in 21 days. Because everything is built in-house for real estate only, we move in weeks where a generic agency or template rollout takes months. And we don't stop at launch. See the build log for how often we ship improvements.

Yours. Every managed Meta campaign runs through your own ad account, so you own the pixel, lookalike audiences, and conversion learning. Most managed-ad services and local agencies run campaigns through their own accounts, which means the audience data leaves with the vendor. Ours stays with you. One matched window as public proof: 129 recorded leads on $505.95 recorded spend (Amoruso Ranch · one matched window · April 13–26, 2026, verified): the lead count, the recorded spend and the exact window together, never a derived rate.

No usage meter for the client. AI usage is included in Espo Pro and Growth Partner. At our flagship client, 858 assistant messages from one agent’s phone in 18 days (Carson Harthun · 12 sessions · March 31–April 18, 2026, verified). The assistant lives inside the CRM and actually moves work: it updates deals, drafts messages, enrolls sequences, and answers questions in plain English, including from an agent's phone.

We build fast and we build for real estate specifically, so "we don't have that yet" usually turns into "we shipped it." We publish a running build log of client-facing improvements precisely because the velocity is the point. If you can describe the outcome you need, there is a good chance you'll be among the first to have it. That said, we win honestly. Where a brokerage tool or another vendor already covers something well, we'll tell you, and our comparison table shows the rows where they match us.