Reporting dashboards

Lead volume and cost per lead, assistant usage, pipeline movement, per-agent activity, and campaign and listing performance — the operating picture of the business in one view instead of five status meetings.

From the engine itself. The site, CRM, phone lines, and ad campaigns all run on the same records, so the dashboard reads reality — no CSV exports, no manually assembled Monday report.

The founder or team lead who needs to know where the business is moving — which sources produce, which agents need help, which listings pulled leads — without turning into a spreadsheet manager.

Yes — assistant usage and per-agent activity are part of the view. Adoption is measurable, which is how you catch the CRM going stale before it becomes a database of ghosts.