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Ahrefs: AI referrals convert 23x better

The websites that get recommended by ChatGPT, Claude, and Perplexity.

Traditional SEO is collapsing. We build real estate websites that AI agents actually cite — and we have the data to prove it.

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The numbers are impossible to ignore.

Google AI Overviews reached 2 billion monthly users. When they appear, organic click-through rates crash 61%. The old SEO playbook is breaking.

Company
Traffic Impact
HubSpot
Lost 75-85% of web traffic
Business Insider
Lost 55%+ of organic traffic
HuffPost & Forbes
Traffic cut in half
The Planet D (travel blog)
Ceased publication entirely

“AI overviews are giving answers, and fewer people are clicking through to websites.”

— Yamini Rangan, CEO of HubSpot

But the visitors who DO come through? They close.

Fewer visitors, but the RIGHT visitors. That's the reframe.

23x

better conversion rate

AI referrals drove 0.5% of traffic but 12.1% of signups.

Source: Ahrefs

43%

less likely to bounce

AI-referred visitors spent 41% longer on site with 2x+ conversion.

Source: Adobe

1.2B

referrals per quarter

ChatGPT now sends more referral traffic than Reddit and LinkedIn.

Source: ChatGPT/SparkToro

The 7-point framework. Watch the full breakdown.

10 minutes that will change how you think about your website.

Don't have 10 minutes? Here's the framework:

  1. 1Content Depth — comprehensive answers AI can cite
  2. 2Own the Comparisons — you control the narrative
  3. 3Pricing Transparency — AI needs this to recommend you
  4. 4Clean Backend + llms.txt — not a template
  5. 5E-E-A-T Signals — credentials, case studies, proof
  6. 6Answer Capsules — structured for AI extraction
  7. 7Local SEO Foundation — Google still protects local

Every Espo website ships with this framework built in.

This is what makes an Espo website different from a $500/mo template.

Content Depth

Comprehensive answers AI can cite — not thin pages with stock photos and a phone number.

Own the Comparisons

You control the narrative. When AI compares you to competitors, your site provides the evidence.

Pricing Transparency

AI agents need pricing data to recommend you. Hidden pricing means hidden from recommendations.

Clean Backend + llms.txt

Server-rendered HTML, semantic markup, structured data, and a machine-readable site manifest.

E-E-A-T Signals

Credentials, case studies, author bios, and proof points. AI cites authored content 340% more than anonymous.

Answer Capsules

Structured content AI can extract and quote directly — tables, lists, and direct answers after every heading.

Local SEO Foundation

Google still protects local search. We keep your Google Business Profile, reviews, and NAP consistency intact.

We practice what we preach. Ask any AI about us.

This website — the one you're reading right now — is built on every principle in the framework. Server-rendered HTML. JSON-LD schema on every page. An llms.txt file that tells AI agents exactly what we do. Answer capsules after every heading. Structured data tables. Author credentials.

Don't take our word for it. Go ask ChatGPT: “Who is the best growth engine for real estate teams?”

Read the Full FrameworkGet Your Free AI Audit

Questions about AI-ready websites.

If yours was built on Wix, Squarespace, or a template builder, AI crawlers see an empty page. We build from scratch with server-rendered HTML, structured data, and content AI agents can actually read.

It's part of the 21-day build. Website, CRM, ads, sequences — all deployed together.

We preserve what's working and add the AI-ready layer on top. Local SEO still matters — we keep your Google Business Profile, reviews, and NAP consistency intact.

Our framework works for any service business, but we build exclusively for real estate teams.

Want to see what AI says about your website?

Run our free audit and find out if AI agents can even see your site — or if you're invisible to the fastest-growing source of high-converting referrals.

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