AI tutorials, prompts, and lessons from running the business.
Every video on the @espoai YouTube channel gets a long-form write-up here. Subscribe for new ones, or browse what’s published below.
Pinned
PinnedAn evidence-led guide to making real estate websites crawlable, clear, and worth citing in ChatGPT, Google AI, Bing Copilot, and Perplexity.
PinnedMaster AI prompting with the 5 core principles that deliver 80% of results. From context engineering to the RTF framework—everything beginners need to dramatically improve their AI interactions.
PinnedLearn how to use Google's "Take notes for me" feature in Google Meet. Setup guide, pricing tiers, best practices, and comparison with Otter, Fireflies, and Fathom.
AI prompts, scoring frameworks, and industry-specific techniques that help service businesses convert 3x more leads. Works with ChatGPT, Claude, and any AI assistant.
All resources
Master Claude Projects with 200K token context, automatic RAG expansion, cross-conversation memory, and the new Cowork integration.
Research shows personas can boost AI reasoning by 10-60%—but only when done correctly. Learn the formats, frameworks, and mistakes to avoid.
Whisper achieves 2.7% word error rate—50% better than alternatives—and runs completely free on your computer. Here's every way to use it.
Master the 7 essential prompt components, compare frameworks from Anthropic, OpenAI, and Google, and learn why shorter prompts (150-300 words) outperform longer ones.
Stop fighting with LLM outputs. Learn 7 proven techniques for guaranteed JSON schema compliance from OpenAI, Anthropic, and Google APIs.
The specific tools, workflows, and strategies top producers use to close 3x more deals. Beyond generic advice—real pricing, case studies, and implementation details.
The quarter AI moved from "interesting" to "necessary." AI agents became useful, AI search traffic is up 357%, and prices dropped 66%. Here's what actually matters.
New guides and prompts, straight to your inbox.
The weekly email with the AI news, tools, and methods I’m actually using — every new write-up included.
Want AI recommending YOU in your town?
We build the website that gets you named in ChatGPT, the CRM you run by talking to it, and the per-listing engine that turns every sale into the ad for your next one — now including the listing’s Instagram post, auto-published to your accounts. We take a small number of real estate teams at a time.