Decision guide · Lofty (formerly Chime)Compared using their public pages, reviewed October 2026.
Lofty sells the software. Growth Partner adds the person who runs it.
Lofty sells real estate software with AI agents, request-only plans and a published 20% fee on managed ad spend. Espo’s team builds it for you: a custom site on your domain, a CRM where nothing the assistant writes sends until you press send, and prices on the page. Growth Partner is $2,500 a month for up to 10 agents.
The tour
Who runs it after it's installed?
0:47 · Narrated video
Credit where it is due
What Lofty publishes.
Four plans, all “Request Pricing.”
Managed ads with a 20% fee on buyer and seller ad spend, and 15% on branding ads.
An MCP server that lets brokerages connect outside AI tools to Lofty, reported by RISMedia on October 5, 2026.
Capterra: 3.8 overall and 3.4 for customer service, from 128 reviews (updated October 19, 2026). Those are reviews, not a measurement.
If you want one vendor for the software and managed ads, and quote-based pricing works for you, Lofty may be the right call.
Line by line
Side by side, from public pages.
| Lofty | Espo Growth Partner | |
|---|---|---|
| Price | Request pricing on all four plans | $2,500/month + $3,500 setup, up to 10 agents |
| AI texts and emails | Their AI agents “respond, follow up, and work even when you don’t” | Nothing the assistant writes sends until you press send |
| Who builds it | Ask what setup work is included | Our team builds your site and sets up your CRM for you |
| Managed ad fee | 20% of buyer and seller spend; 15% on branding | None; managed Meta is in the monthly |
| Whose ad account | Not published. Ask them. | Yours |
| IDX website | Yes, unlimited agent subdomains (their claim) | Yes, your brokerage site on your domain |
The boundary
The question to ask: who runs it after it’s installed?
Lofty is adding AI that connects and acts. The difference is who decides what goes out, who builds it and what it costs.
You press send
Lofty says its AI agents “respond, follow up, and work even when you don’t.” On Espo, nothing the assistant writes sends until you press send. Workflows you approve once, like a follow-up sequence, run on their schedule and pause when the person replies.
Built for you, by people
Espo’s team builds your custom website on your domain, sets up your CRM, routing and booking, and makes your edits after launch. On Growth Partner, a named operator runs it with you.
Prices on the page
Lofty’s plans are “Request Pricing.” Growth Partner is $2,500 a month plus a $3,500 setup, published, and month to month after the build.
Ad fees and whose account
At a 20% fee, every $1,000 of buyer or seller ad spend carries $200 in management fees on top of the subscription. Lofty doesn’t publish whose ad account runs those ads, so ask before you sign.
The difference
What Growth Partner is.
A flat $2,500 a month for up to 10 agents, with the $3,500 setup shown up front.
Nothing the assistant writes sends until you press send.
Managed Meta campaigns on your own ad account, with no percentage of spend.
Espo Pro for every agent: the CRM, the assistant, calls, texts and recordings.
A named operator who runs routing, campaigns and listing launches, and brings the decisions to you.
Your brokerage website on your domain, built so AI search can read and cite it.
Live in about 21 days. Your domain is yours, and your data is out within 48 hours if you leave.
Better Brokers Realty Group’s website and CRM went live in 21 days. That shows the build, not leads or revenue.
No automatic answer
Which fits the job now?
Choose Espo if…
- You want to approve what the assistant writes before it sends
- You want your site and CRM built for you, not handed to you
- You want ads on your own account and a flat fee instead of a percentage of spend
- You want a named person running routing, campaigns and launches
- You want prices on the page and month to month after the build
- You run up to 10 agents, or more by conversation
Choose Lofty if…
- You want to drive the software yourself
- A percentage-of-spend ad fee fits your budget
- Quote-based pricing works for you
Straight answers
Questions about Lofty.
Is Lofty the same as Chime?
Yes. Lofty was formerly Chime.
What does Lofty cost?
All four plans are “Request Pricing.” The published fees are 20% of buyer and seller ad spend and 15% on branding ads. Espo Growth Partner is $2,500 a month for up to 10 agents, plus a $3,500 setup.
Does Lofty connect to outside AI tools?
Yes. RISMedia reported on October 5, 2026 that Lofty launched an MCP server that lets brokerages connect outside AI tools and agents to Lofty under its existing permissions. Lofty describes it as built for brokerages with technical resources.
Does anything send without me on Espo?
Anything the assistant writes waits for you to press send. Workflows you approve once, like a follow-up sequence or the open-house follow-up email, run on their schedule and pause when the person replies. Ads never spend before you approve the campaign.
Whose ad account do my ads run through?
On Espo, your own Meta ad account, so the pixel, the audiences and the campaign learning stay with you. Lofty doesn’t publish this, so ask them.
What do reviewers say?
On Capterra, 3.8 overall and 3.4 for customer service, from 128 reviews (updated October 19, 2026). Those are reviews, not a measurement.
Can I move from Lofty to Espo?
Yes. We move your contacts and active deals inside the build, in about 21 days. Nothing switches off until the new thing is running.
Longer notes
If you want the research behind this page.
Longer notes on Lofty (formerly Chime)
Bring what you have
Keep the useful parts
If Lofty is already doing its job, the answer may be to keep it.
Name the missing job
A site on your domain, listings, campaigns, CRM adoption and team routing are different problems.
Compare the real stack
Bring the vendors, accounts, prices and the work your team manages today.