10 ChatGPT prompts for real estate agents.

You have the facts and need copy for the MLS, your website and social.

Write a listing description for the MLS and my website from my notes below.

Rules:
- Use only the facts in my notes. If something buyers will ask about is missing, list it as a question at the end instead of guessing.
- Describe the property, not the people who might live there. Don't say who the home is "perfect for", and don't describe the neighborhood's residents.
- Don't rate schools or neighborhood safety. You can name nearby places.
- No hype words like "stunning", "must-see" or "won't last".
- Keep the MLS version under [character limit, e.g. 1,000] characters and the social version under 280.

Give me three versions: straightforward, warm, and a short one for social.

My notes:
[area, beds, baths, square feet, lot, updates with years, standout features, what the sellers love about it]

A lead just came in and you want a reply out before they call the next agent.

A new lead just came in. Write my first reply as a text message and as an email.

What they sent or asked: [paste their inquiry]
The home or area they asked about: [listing or area]
How they found me: [my website, a portal, an ad, a referral]
Facts I know about this home: [price, status, anything else I can confirm]
Two times I could show it: [day and time, day and time]
My name and brokerage: [name, brokerage]

Rules:
- Text under 300 characters. Email under 120 words.
- Answer their question only from the facts above. If the facts don't cover it, say I'll find out. Don't guess.
- If they ask about schools, safety or who lives in the area, don't answer. Say I'll send them where to look it up themselves.
- End with one easy question that moves things forward, like offering my two times to see the home.
- Sound like a person, not a template. No "I hope this finds you well."

Someone was interested, then stopped replying.

This lead went quiet. Write three short follow-ups I can send a few days apart, by text or email.

Who they are and what they wanted: [notes]
Our last real conversation: [date and what was said]
Anything new I can offer: [a new listing in their range, a price change, an open house, an answer to their last question]

Rules:
- Label each message text or email. Texts under 300 characters, emails under 100 words.
- Each message gives them a reason to reply. No "just checking in."
- No pressure and no fake urgency.
- The last message makes it easy to say "not now" and tells them I'll stop following up.
- Don't invent listings, prices or market facts. Use only what I gave you.

You want to stay in touch with past clients and friends, and you hate sounding salesy.

Help me write personal check-ins to past clients and people I know. This is not a sales pitch.

For each person below, write one text under 280 characters that mentions the detail I give you and asks one real question about their life. Don't mention the market, rates, home values or referrals unless my note says they asked.

People:
[first name, how I know them, one personal detail, e.g. "Dana, closed on her condo in 2023, training for a marathon"]
[next person]
[next person]

Before a listing appointment where the seller wants a higher price than your analysis supports.

I have a listing appointment. The seller wants to list higher than my pricing analysis supports. Help me prepare.

My pricing analysis: [my suggested range and the comparable sales behind it, in my words]
What the seller has said: [their number and their reason]
What I know about their goals: [timing, next move, what matters most to them]

1. Give me the three strongest reasons the seller might be right, based only on what I told you. Mark anything you're assuming, and tell me what to ask the seller.
2. Help me explain my price in plain words, under 150 words, using only the sales I gave you.
3. Then play the seller. Push back on me one objection at a time and wait for my answer. After each answer, tell me what worked and what to tighten.

Don't invent sales, statistics, or promises about how fast the home will sell or for how much.

The open house is over and you have a sign-in sheet full of notes.

I held an open house. Turn my sign-in notes into personal follow-ups.

The home: [address, price, two or three standout features]
Visitors: [for each one: first name, text or email, and what they said or asked]

For each visitor, write one message for the channel they gave me:
- Mention what they said or asked about, so it reads like I remembered them.
- If they asked something I don't know yet, say I'll find out.
- If they asked about schools, safety or who lives in the area, don't answer. Say I'll send them where to look it up themselves.
- End with one simple next step: a second showing, an answer, or similar homes I can send.
- Texts under 300 characters, emails under 100 words.

Then give me a short list: who seemed most ready to move, based only on what they said about timing, budget or next steps, and what I should do first.

You pulled this month’s stats and want a post and a short video script.

Write a short local market update from the numbers below. They come from my MLS report.

Area and month: [area, month]
Where the numbers come from: [MLS or report name]
Numbers: [median sale price, number of sales, days on market, new listings, months of inventory, and the same numbers from last year]
My take in one sentence: [what I'm seeing on the ground]

Rules:
- Use only these numbers. You can state differences or percent changes you calculate from them. Don't add other data or change what a number measures, and don't round in a misleading way.
- Explain what changed in plain words, then add my take.
- Don't predict prices, and don't give mortgage, rate or investment advice.
- Don't describe who lives in the area or who should move there.
- End by inviting people to message me about their own street.

Write an Instagram caption under 150 words and a script I can say on camera in about 30 seconds. Add one line naming the source and month of the numbers.

Start here, in a new chat. Ignore anything it says it remembers from your past chats: you want what the web says about you.

What do you know about [your name], a real estate agent in [your town]? Include my brokerage, the areas I work in and what I'm known for. If you aren't sure about something, say so.

What to check: Is the brokerage right? The areas? Your specialty? Write down anything wrong or missing.

In the same chat, right after prompt 8.

Who would you recommend for [what you're known for, e.g. "selling a home on the lake"] in [your town]? Tell me why you picked each person.

What to check: Are you named? If someone else is, look at what their website says plainly that yours doesn’t.

In the same chat, right after prompt 9.

List the web pages you used for those answers, with links. For each one, tell me what it says about me, and flag anything that is wrong or out of date.

What to check: Is your own website on the list? Anything wrong came from somewhere. Fix what’s published, starting at the top of your homepage: your name, brokerage, town and what you do, in plain text. Use the same words everywhere you’re listed. Answers change by day and by person, and nobody can promise you’ll be named.