The bottom line
Lofty was formerly Chime. Chime Technologies announced the rebrand to Lofty on November 7, 2023 (lofty.com), and chime.me now redirects to lofty.com.
Lofty sells real estate software with IDX websites. Its plans are Request Pricing. What it publishes: a 20% management fee on buyer and seller ad spend, and 15% on branding ads (lofty.com/price-packages, reviewed September 2026).
The decision guide: Lofty vs Espo.
What they publish (September 2026)
- Four plans, Agent, Team, Broker and Enterprise, each marked Request Pricing.
- Managed ads with a 20% fee on buyer and seller ad spend, and 15% on branding ads.
- An IDX site with unlimited agent subdomains (their claim).
- Whose ad account runs the managed ads is not published. Ask them.
What reviewers say
Capterra: 3.9 overall and 3.5 for customer service, from 127 reviews (updated August 26, 2026). Those are reviews, not a measurement.
The question to ask
Who runs it after it is installed? At a 20% fee, every $1,000 of buyer or seller ad spend carries $200 in management fees on top of the subscription. The pixel and audience data live wherever the ad account does, so ask whose account it is before you sign.
When Lofty is the right call
- You want to drive the software yourself.
- A percentage-of-spend ad fee fits your budget.
- Quote-based pricing works for you.
When Espo is the better fit
Espo Growth Partner is a flat $2,500 a month for up to 10 agents, with the $3,500 setup shown up front. Managed Meta runs on your own ad account, with no percentage of spend. A named operator runs routing, campaigns and listing launches, and brings the decisions to you. Your brokerage website sits on your domain, built so AI search can read and cite it.
Live in about 21 days. Your domain is yours, and your data is out within 48 hours if you leave.
The one thing to do
Ask Lofty for a written quote that separates the base subscription, seats, the 20% ad fee and whose ad account runs the ads. Then open the decision guide and pricing.
