The bottom line
Follow Up Boss is a strong CRM. Agents actually open it. If the only job is routing leads you already bought, it is often the right login.
It does not build a website. It does not run ads. It does not launch listings. Zillow Group has owned it since December 8, 2023.
The longer decision guide on Espo.ai: Keep Follow Up Boss?.
What they publish (September 2026)
Official card at followupboss.com/pricing:
| Plan | Monthly | Seats | Notes |
|---|---|---|---|
| Grow | $69 / user | Per user | Calling add-on +$39 / user |
| Pro | $499 | 10 included | Extra users $49 / mo |
| FUB's top tier | $1,000 | 30 included | Extra users $20 / mo |
No contract; cancel any time. IDX websites are an integration, not an FUB-built site. FUB’s own FAQ: it is not a lead provider or a website company.
Zillow Group announced the acquisition November 1, 2023 and closed December 8, 2023 ($400M cash plus up to $100M earnout, Zillow IR). The November 2025 TOS update permits Zillow to use data on “mutual customers” for marketing, UX, and AI training. Agent-only contacts stay off-limits per that update.
What people say (labeled sentiment)
Capterra (58 reviews, updated August 26, 2026): 4.5 overall, customer service 4.4. G2: 4.6 from 118. App Store: 4.3 from 385.
Recurring praise: ease of use, lead and conversation tracking, team accountability.
Recurring gaps: no native website or transaction management; per-user price for solos; mobile bugs; wish for mass text. One Capterra line we still print because it is specific: “The AI component is helpful but needs work. It often isn’t accurate.”
That is sentiment, not a capability map. FUB does ship Smart Summaries and Suggested Tasks.
When Follow Up Boss is the right call
- You already have a lead source and a marketing team that is working.
- You want routing, not an owned site or managed ads.
- You are comfortable with Zillow Group as the parent company.
- You will assemble the rest (Sierra or Real Geeks for IDX, an agency for ads, a videographer for listings).
Sierra publishes $299.95–$599.95/mo annual (12-month). Real Geeks publishes $399/mo plus $500 setup. Ylopo quotes after a demo. None of those are an AI-ready site on a domain you own.
When Espo is the better fit
Espo Growth Partner is one engine at the published Growth Partner monthly for up to 10 agents: owned domain, CRM your agents can talk to, listing launches, Meta on your ad account, no percentage-of-spend markup. Live in about 21 days. Your data out within 48 hours if you leave.
You can keep FUB during the build. Most teams retire the extra login because routing, calling, and the assistant sit in one place.
The one thing to do
Write down the monthly total: FUB + site + ads + ISA + listing media. Then open the decision guide and pricing. We are not claiming exact savings. The ranges exist so you can do your own math.
