Espo runs campaigns through your ad account so you keep the pixel, audiences, and learning.
Who owns the ad account?
You do — the account, the pixel, and the audiences. Espo operates campaigns through your account, so every dollar of learning stays with you. If we ever part ways, your ad history does not walk out the door with the vendor.
Is there a markup on ad spend?
No. Ad management is part of the Growth Partner plan with no percentage-of-spend fee hidden inside it. Your budget goes to Meta, not to a management margin.
What kind of results should I expect?
For property-specific listing campaigns, BBRG averaged $3.51 per lead across six campaigns through February 2026 — verified first-party data. Your market and budget will differ, which is exactly why the reporting ties spend to real CRM outcomes instead of clicks.
What does Espo actually do each month?
Campaign setup, listing and lead creative, monitoring, budget guidance, and performance review — connected to the CRM so you can see what happened after the click, not just the click.
Do I need a big budget?
No. The listing campaigns behind the $3.51 average ran on a few hundred dollars total. The point is precision — property-level campaigns with follow-up wired in — not spend for its own sake.