Pipelines, deals, tasks, tags, conversations, and activity history built around how agents actually work.
Is this a generic CRM with real-estate labels?
No — the objects are real-estate-native: buyer, seller, listing, past-client, and recruiting pipelines, deals tied to properties, open-house capture, and listing attribution. The stages match how a deal actually moves, not a generic sales funnel.
How do my leads and conversations get in?
Website forms, IDX capture, open-house QR sign-ins, Facebook lead ads, and inbound calls and texts all write to the same record automatically, with the source tracked. Imports handle your existing database.
What makes it different from the CRM I have now?
It is the assistant’s work surface. Because the AI operates these exact records — moving deals, creating tasks, drafting messages — the CRM stays current without agents doing data entry, which is why it actually gets used.
Can my whole team work in it?
Yes. Growth Partner includes up to 10 seats with per-agent ownership, lead routing, and team-level visibility; Espo Pro covers a solo producer. Every action lands in the activity history, so accountability is built in.
What if I leave?
Your contacts, deals, messages, and history are yours — export within 48 hours, month-to-month plans, no retention games.