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Follow up & convertPro+ · Updated August 2026
Sequences, nurture, and reactivation
Multi-touch follow-up for new leads, old leads, past clients, and listing campaigns.
All features
Pro+Follow up & convert
A live sequence set in a demo workspace — new-lead welcome, open-house follow-up, and 90-day reactivation. The walkthrough video for this feature is being filmed — every feature is getting one.
What it includes
Text and email follow-up sequences Reactivation campaigns for dormant contacts Past-listing and past-client nurture Assistant-created sequence drafts
Common use
A broker wants every lead followed up repeatedly without relying on agent memory.
Espo difference
Sequences are tied to actual pipelines, conversations, and DND state.
Common questions
Asked about this feature.
Who builds the sequences?
Espo does — that’s the service. Your account launches with a proven real-estate set (new-lead welcome, open-house follow-up, long-term nurture, reactivation), and when you want a change or a new one, you ask and we build it.
Will a sequence text someone at a bad time?
No. Sequences respect do-not-disturb and quiet-hour rules, and they stop automatically when a contact replies or their deal moves — nobody gets a “just checking in” text after they already booked the showing.
What is a reactivation campaign?
A multi-touch sequence for the contacts who went quiet — past clients and stale leads get a natural re-opening conversation instead of sitting untouched in your database. It’s usually the fastest revenue in the account you already own.
Can the assistant enroll someone for me?
Yes — “enroll Sofia in the open-house follow-up” is a one-sentence command. You can also enroll from the contact record, and every enrollment shows its progress and sends.
See it running on your market.
Thirty minutes with the founders, no deck. We walk this feature — and the rest of the engine — against your actual listings and pipeline.
See the current implementation
Each page describes what is live today, what it needs, and which plan includes it.
Start with the smallest working set
Add only the jobs you need now. The rest of the catalog stays available.