The launch assets every listing needs before you add paid media.
What exactly ships with Listing Essentials?
The AI listing video, a branded landing page on a domain you own, open-house QR sign-in, a built Instagram post we publish to your connected accounts, and the MLS handoff pack. It is the launch kit every listing needs before you spend a dollar on ads — $285 per listing.
How is this different from what my brokerage or photographer gives me?
Those hand you files. Essentials hands you working machinery: the landing page captures leads into your CRM, the QR sign-in tags visitors to the property, and the social post is published for you instead of dying in your camera roll. Every listing becomes the ad that wins your next one.
Do I need an Espo subscription to buy it?
Yes — listing add-ons attach to a subscription, starting at Website + IDX, because the landing page, QR capture, and lead write-through all run on your engine. That is what makes the assets work instead of just look nice.
What happens to the leads a listing generates?
They land in your CRM as contacts tagged to that property with the source recorded, owned by the listing agent, with follow-up starting immediately — not as email notifications you have to copy somewhere.
When would I choose the full Listing Engine instead?
When you want buyer leads on top of the launch assets. Listing Engine ($495) adds a managed 14-day Meta campaign run on your own ad account, with lead capture and property-level attribution wired in.