The bottom line
Buy Zillow when you can name the close rate. Keep FUB when the team already lives there.
The decision guide: Zillow.
What they publish (September 2026)
Premier Agent and Zillow Pro (announced October 2025) package consumer-portal attention. We will not print a ZIP-specific dollar. Follow Up Boss was acquired by Zillow Group (closed December 8, 2023) and remains a standalone CRM with a public card (see /compare/fub). This is not “leave Zillow.”
When Espo is the better fit
Rented attention is not a brand. Espo listing pages live on your domain so the next seller can find you without a portal invoice.
Espo Growth Partner includes the operator, Meta on your own ad account with no percentage-of-spend fee, listing launches, and an AI-ready site on a domain you own. Live in about 21 days. Your data out within 48 hours.
The one thing to do
Open the decision guide. Bring the real stack (vendors, accounts, prices, ownership), not a screenshot of someone else's roundup.
