The bottom line
Buy Zillow when you can name the close rate. Keep FUB when the team already lives there.
The decision guide: Zillow.
What they publish (September 2026)
Premier Agent and Zillow Pro (announced October 2025) package consumer-portal attention. We will not print a ZIP-specific dollar. Follow Up Boss was acquired by Zillow Group (closed December 8, 2023) and remains a standalone CRM with a public card — see /compare/fub. This is not “leave Zillow.”
When Espo is the better fit
Rented attention is not a brand. Espo listing pages live on your domain so the next seller can find you without a portal invoice.
Espo Growth Partner includes the operator, Meta on your own ad account with no percentage-of-spend fee, listing launches, and an AI-ready site on a domain you own. Live in about 21 days. Your data out within 48 hours.
The one thing to do
Open the decision guide. Bring the real stack — vendors, accounts, prices, ownership — not a screenshot of someone else's roundup.
