Keep the brand, the global network, the listings — everything Sotheby’s International Realty gives you. Add the one thing it can’t: a refined website on your own name and domain, built to be found when a buyer asks ChatGPT “who’s the best luxury agent in [your city]” — and that stays yours no matter where your license lives.
Your associate profile almost certainly won’t be the answer — and here’s the quiet part: even Sotheby’s International Realty’s own site won’t link to it. Per the brand’s Identity Standards Manual, individual associate sites aren’t linked from sothebysrealty.com, so your page sits in a silo with no domain of its own and no link authority from the mother brand. AI answer engines cite agents with their own domain, real neighborhood content, and consistent signals across the web — exactly what a templated directory page on a shared domain can’t provide. In luxury, almost no one in your market has closed that gap yet.
Industry data on AI visibility in real estate is early and directional — but the direction is one-way, and affluent buyers are already asking the engines first.
Your active, MLS-listed properties display on your site automatically through an IDX feed — the same mechanism that already powers approved third-party sites for Sotheby’s International Realty associates today (Luxury Presence is a preferred SIR website vendor). Your managing broker signs the MLS feed authorization, and we keep the presentation brand-compliant: the full registered “[Office DBA] Sotheby’s International Realty” name treatment, “Each Office Is Independently Owned and Operated,” Equal Housing Opportunity, the listing-broker attribution and disclaimers your MLS requires, and a link back to your official associate profile.
Keep the global network, the brand marketing suite, RESIDE, and whatever CRM your affiliate runs — MoxiWorks, Current, all of it. Your Espo site is your public front door and lead engine; the brand keeps doing what the brand does best. Nothing to rip out, nothing to fight, and nothing that touches your affiliation.
Compass now controls Sotheby’s International Realty and is unifying ~340,000 agents onto one platform, with “vendor consolidation” named out loud as a synergy. Franchise offices migrate last — beginning January 2027 — which is exactly why the window to own your name and your AI visibility is widest right now, and narrows from here.
We’ll tear down your current Sotheby's International Realty page, show you the exact AI and search gaps, and show you what your own site would look like. No pitch deck, no obligation.