For Sotheby's International Realty agentsKeep the brokerage. Own the address.

Sotheby’s International Realty gives you a profile on their domain. We give you the address that’s unmistakably yours.

Keep the brand, the global network, the listings: everything Sotheby’s International Realty gives you. Add the one thing it can’t: a refined website on your own name and domain, built to be found when a buyer asks ChatGPT “who’s the best luxury agent in [your city]”, and that stays yours no matter where your license lives.

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Two addresses

The profile and the property you own.

Brokerage profile

sothebysrealty.com/eng/associate/your-name

Your associate profile lives at sothebysrealty.com/eng/associate/[id]/your-name, the same mobile-first template as every other associate in the network. You can update your photo and bio. You can’t change the domain, the layout, or the fact that it’s the brand’s page, not yours. And per the Identity Standards Manual, the brand does not even link individual associate sites from sothebysrealty.com, so the authority you build never lands on a domain you own.

Your domain

yourname.com

Your name, domain, pages, listings, and search history stay with you if the brokerage changes.

Found by search and AI

Build a source worth reading.

Your associate profile almost certainly won’t be the answer. And here’s the quiet part: even Sotheby’s International Realty’s own site won’t link to it. Per the brand’s Identity Standards Manual, individual associate sites aren’t linked from sothebysrealty.com, so your page sits in a silo with no domain of its own and no link authority from the mother brand. AI answer engines cite agents with their own domain, real neighborhood content, and consistent signals across the web: exactly what a templated directory page on a shared domain can’t provide. In luxury, almost no one in your market has closed that gap yet.

Try the question

Who is a good real-estate agent in your city?

Industry data on AI visibility in real estate is early and directional. But the direction is one-way, and affluent buyers are already asking the engines first.

What you add

A front door that belongs to you.

Your name, your domain

yourname.com, registered to you. Years of reputation and search authority compound for you, never for a domain you can’t keep.

Built to be the answer

Deep neighborhood pages, market intelligence, and the structured content Google and AI engines actually surface for high-intent luxury searches.

Your active listings, on your site

Your active, MLS-listed properties display automatically through an IDX feed (see below).

Leads to you

Captured on your own site, into your own database: refined, private, and never routed through a shared brokerage funnel.

Moves with you

Franchise offices migrate to Compass’s systems last (beginning January 2027). Your site doesn’t migrate. It stays on your domain through the change.

IDX and compliance

Can it show Sotheby's International Realty listings?

Your active, MLS-listed properties display on your site automatically through an IDX feed, the same mechanism that already powers approved third-party sites for Sotheby’s International Realty associates today (Luxury Presence is a preferred SIR website vendor). Your managing broker signs the MLS feed authorization, and we keep the presentation brand-compliant: the full registered “[Office DBA] Sotheby’s International Realty” name treatment, “Each Office Is Independently Owned and Operated,” Equal Housing Opportunity, the listing-broker attribution and disclaimers your MLS requires, and a link back to your official associate profile.

Straight talk. Off-MLS exclusives stay where they belong. Anything held off the MLS during a private or pre-market phase can’t appear on any outside site by design. Only your active MLS inventory shows here, alongside your sold portfolio and the content that wins the next listing. And because the brand’s trademark standards are exacting, every name treatment, lock-up, and disclaimer is built to pass your managing broker’s review. We never improvise the brand language.

Additive by design

It works alongside Sotheby's International Realty.

Keep the global network, the brand marketing suite, RESIDE, and whatever CRM your affiliate runs (MoxiWorks, Current, all of it). Your Espo site is your public front door and lead engine; the brand keeps doing what the brand does best. Nothing to rip out, nothing to fight, and nothing that touches your affiliation.

Why now

Every shared profile is becoming more alike.

Compass now controls Sotheby’s International Realty and is unifying ~340,000 agents onto one system, and it has named “vendor consolidation” out loud as one of the ways it is cutting costs. Franchise offices migrate last, beginning January 2027. That is exactly why the window to own your name and your AI visibility is widest right now, and narrows from here.

Compliance and common questions

Questions from Sotheby's International Realty agents.

Am I allowed to have my own website as a Sotheby's International Realty associate?

Yes. Associates are independent contractors, and individual associate sites generally need your managing broker’s review rather than corporate compliance submission. We build to the brand’s exacting trademark standards (the full “[Office DBA] Sotheby’s International Realty” treatment, the required disclosures, and the logo lock-ups), so it passes that review cleanly.

Will my listings show up?

Your active MLS listings, yes, via an IDX feed your managing broker authorizes, with the brand attribution and disclaimers in place. Off-MLS exclusives held during a private or pre-market phase stay off any outside site by design.

Do I have to leave the brand or change my tools?

No. Your site runs alongside the global network, the brand marketing suite, and your affiliate’s CRM. It’s your public front door, not a replacement for any of it, and your affiliation is untouched.

What happens to my site if I move offices or brands?

It’s on your own domain, so it stays with you. We simply update your brokerage affiliation and the brand treatment to match.

How is this different from my associate profile?

That page is the brand’s, templated, on a shared domain the brand won’t even link individual associate sites from. This is yours, built for Google and AI search, and it moves with you when you change brokerages.

I'm at @properties or a Christie's office. Does this apply to me?

Yes. The same holds at @properties Christie’s International Real Estate: your profile lives at atproperties.com/agents/[id]/your-name on the brokerage domain, your active MLS listings can display via IDX, and we keep the At World Properties / Christie’s marks used correctly. Your owned site runs alongside pl@tform, never against it.

Keep Sotheby's International Realty. Add the asset.

Review the current profile

See what search engines and AI can read today, and what Sotheby's International Realty controls.

Build the owned address

Add the domain, pages, IDX, listings, capture, and compliance structure around your name.

Run both where useful

Keep Sotheby's International Realty tools doing their job while your public presence compounds somewhere portable.

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