The bottom line
If the team already lives in BoomTown, keep it. Confirm it has not already been migrated to BoldTrail this week.
The decision guide: BoomTown.
What they publish (September 2026)
boomtownroi.com still lists Launch / Core / Grow / Advance with 2 / 5 / 10-or-25 users. No public dollar. Same parent as BoldTrail. Parent blog (April 2026): standalone BoomTown is being phased out; path forward is BoldTrail. Success Assurance is sold as human concierges, not bots.
When Espo is the better fit
Espo is additive: owned domain, listing launches, ads on your account. Do not rip a working BoomTown login on a rumor.
Espo Growth Partner includes the operator, Meta on your own ad account with no percentage-of-spend fee, listing launches, and an AI-ready site on a domain you own. Live in about 21 days. Your data out within 48 hours.
The one thing to do
Open the decision guide. Bring the real stack (vendors, accounts, prices, ownership), not a screenshot of someone else's roundup.
