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AI Update September 3, 2026 2 min read

Sierra Interactive publishes prices. When that is enough

A dated decision guide. Sierra Interactive is one of the few real-estate CRM + IDX vendors with a public rate card and a 12-month agreement. When to buy the software, and when you still need an operator.

#real-estate#marketing
In this post
  1. The bottom line
  2. What they publish (September 2026)
  3. When Sierra is the right call
  4. When Espo is the better fit
  5. The one thing to do

The bottom line

Sierra Interactive will show you the number before the demo. That is rare.

It is still software you operate. Ads are extra. The term is 12 months either way.

The decision guide: Sierra Interactive.


What they publish (September 2026)

sierrainteractive.com/pricing:

PlanAnnual prepaidMonthly split of the same 12-month termSeats
Starter$299.95$359.951
Essential$399.95$474.953
Growth$599.95$724.955

Setup is $0 if you prepay the year, $500 if you split it. Extra MLS feed: $25/month. Lead Engage (AI nurture): $199/month, Essential and Growth only. Google PPC management: 10% of spend, $500 minimum.

Sierra’s FAQ: both pay styles are a 12-month agreement. Monthly billing is not month-to-month.


When Sierra is the right call

  • You want CRM + IDX and you will live in the software.
  • You want a public rate card more than a quote.
  • You are fine running campaigns yourselves, or buying Sierra’s ad packs on top.

When Espo is the better fit

Espo Growth Partner includes the operator, Meta on your own ad account with no percentage-of-spend fee, listing launches, and an AI-ready site on a domain you own. Live in about 21 days. Your data out within 48 hours.

Sierra can be cheaper than Growth Partner if you operate it. That is the honest comparison: software you run versus work we run.


The one thing to do

If a sales deck says Sierra is month-to-month, check the FAQ. Then open the decision guide.

Matthew Esposito
Matthew Esposito

Founder of Espo.ai. I build the growth engine for real estate teams, and I post the AI tutorials behind it.

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