For Real agentsKeep the brokerage. Own the address.

Real gives you a bio card. We give you the website Real tells you to go buy somewhere else.

Your onereal.com/profile page has no listings, no home search, and no way to capture a lead. Real’s own help docs say so, and point you to a third-party site. This is that site, done better: your own domain, your live listings, built to get you found by Google and AI.

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Two addresses

The profile and the property you own.

Brokerage profile

onereal.com/profile/your-name

Real doesn’t even give you a real website, just a bio card. Every Real agent gets onereal.com/profile/your-name: a headshot, a paragraph, your license number, and a giant “JOIN REAL” recruiting footer. No listing search. No lead capture. Real’s own documentation says it plainly: this page does not collect leads, and if you want a way to collect leads, it sends you to a CRM partner. Real doesn’t build agent websites; they point you to Lofty or Luxury Presence. This is the better version of that, and unlike a rented site, it’s on a domain you own.

Your domain

yourname.com

Your name, domain, pages, listings, and search history stay with you if the brokerage changes.

Found by search and AI

Build a source worth reading.

Your onereal.com bio card won’t be in the answer. It’s not personal. Real estate triggers an AI answer less than almost any other industry, and a boilerplate profile on a shared corporate subdirectory isn’t what these engines cite. They cite agents with their own domain, real neighborhood content, and consistent signals across the web. That’s a gap, and right now almost nobody in your market has closed it.

Try the question

Who is a good real-estate agent in your city?

Industry data on AI visibility is early and directional. But the direction is one-way, and buyers are already asking.

What you add

A front door that belongs to you.

Your name, your domain

yourname.com, registered to you, not a shared onereal.com subdirectory you can’t move.

A real home search

A working IDX home search with your live listings: the thing your onereal.com card simply doesn’t have.

Lead capture that’s yours

Leads captured on your own site, into your own CRM, not steered to a rented partner site.

Built to be the answer

Deep neighborhood and market content built for Google and AI search, where a thin bio card is invisible.

Your brand, not their recruiting

None of Real’s “JOIN REAL” recruiting footer cluttering your client-facing front door.

IDX and compliance

Can it show Real listings?

Your active, MLS-listed properties display on your site automatically through an IDX feed. Real uses MLS Grid, a clean, standard integration vendors handle every day. We set up the feed and keep you fully compliant: “Real Broker, LLC,” your licensed name, state team-name rules, and the required IDX attribution and disclosures.

Straight talk. Every Real site has to clear Real’s Section 16.1 marketing and state-broker approval before launch, so we ship a ready-made approval kit that clears it in days, not weeks. We display your active MLS listings; off-MLS or coming-soon inventory follows the usual MLS rules. Everything active shows here, alongside your sold work and the content that wins the next client.

Additive by design

It works alongside Real.

Keep reZEN, Leo, and Real Wallet. Your transaction back office is untouched. This is your public, lead-generating front door. Real itself tells agents to use whichever website and CRM works best for them; this is it, on a domain you own.

Why now

Every shared profile is becoming more alike.

Real is acquiring RE/MAX: roughly 145,000 more agents joining the network and evaluating their tech on an opt-in basis. The agents who own an AI-visible brand on their own domain win the next wave, not the ones sitting on a shared bio card. Add 82% of Americans now using AI for real estate insights, and the move is to own your name before the rush.

Compliance and common questions

Questions from Real agents.

Does Real give me a website?

A bio card, not a website: no listing search and no lead capture (Real’s own docs confirm it, and point you to Lofty or Luxury Presence). We build the real one, on your own domain.

Will my listings show up?

Yes, your active MLS listings via an IDX feed (Real uses MLS Grid, a clean standard integration). Off-MLS and coming-soon inventory follows the usual MLS rules.

Do I keep reZEN and Real Wallet?

Yes. Your site fully coexists with reZEN, Leo, and Real Wallet. It’s your public front door, not a replacement for your back office.

Is it compliant with Real’s rules?

Yes. We display “Real Broker, LLC,” your licensed name, and the state team-name rules, and we run it through Real’s Section 16.1 marketing/state-broker approval with a ready-made approval kit.

What if I move brokerages?

Your domain and your site stay yours, unlike the onereal.com profile, which lives permanently on Real’s subdirectory. We just update your brokerage affiliation.

Keep Real. Add the asset.

Review the current profile

See what search engines and AI can read today, and what Real controls.

Build the owned address

Add the domain, pages, IDX, listings, capture, and compliance structure around your name.

Run both where useful

Keep Real tools doing their job while your public presence compounds somewhere portable.

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