The bottom line
Take Partner leads when the split still works after the referral fee. Keep your brokerage.
The decision guide: Redfin.
What they publish (September 2026)
redfin.com/partners: $0 upfront, $0 subscription, referral fee after a successful close. You keep your current brokerage. Employed-agent 1% listing fee (why-redfin) does not apply to Partner listings. Referral % lives on a partner-portal PDF we could not extract as text — we will not quote 30%. Rocket Companies closed the acquisition July 1, 2025.
When Espo is the better fit
A referral is not a brand. Espo is the owned site beside whatever lead source you keep.
Espo Growth Partner includes the operator, Meta on your own ad account with no percentage-of-spend fee, listing launches, and an AI-ready site on a domain you own. Live in about 21 days. Your data out within 48 hours.
The one thing to do
Open the decision guide. Bring the real stack — vendors, accounts, prices, ownership — not a screenshot of someone else's roundup.
