The bottom line
Take Partner leads when the split still works after the referral fee. Keep your brokerage.
The decision guide: Redfin.
What they publish (September 2026)
redfin.com/partners: $0 upfront, $0 subscription, referral fee after a successful close. You keep your current brokerage. Employed-agent 1% listing fee (why-redfin) does not apply to Partner listings. Referral % lives on a partner-portal PDF we could not extract as text. We will not quote 30%. Rocket Companies closed the acquisition July 1, 2025.
When Espo is the better fit
A referral is not a brand. Espo is the owned site beside whatever lead source you keep.
Espo Growth Partner includes the operator, Meta on your own ad account with no percentage-of-spend fee, listing launches, and an AI-ready site on a domain you own. Live in about 21 days. Your data out within 48 hours.
The one thing to do
Open the decision guide. Bring the real stack (vendors, accounts, prices, ownership), not a screenshot of someone else's roundup.
