For Douglas Elliman agentsKeep the brokerage. Own the address.

Douglas Elliman gives you elliman.com/agent/your-name. We give you the brand that moves with you.

Keep MyDouglas, StudioPro, and every Elliman tool you use. Add the one thing the brokerage profile can’t be: a refined site on your own name and domain, built to be found when a buyer asks ChatGPT “who’s the best agent in [your city]”, and that stays yours no matter what happens at the firm.

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Two addresses

The profile and the property you own.

Brokerage profile

elliman.com/agent/your-name

Your Elliman profile lives at elliman.com/agent/firstname-lastname/[ID], one of more than 5,000 near-identical pages on the same Purlin-powered template, differentiated only by your photo and bio. You can edit your bio and choose which listings appear. You cannot change the template, the design, or point your own domain at it. The profile lives permanently under elliman.com. Every bit of search authority accrues to the brokerage, not to you. Build your reputation there, and if you ever leave, the page and its equity go with it.

Your domain

yourname.com

Your name, domain, pages, listings, and search history stay with you if the brokerage changes.

Found by search and AI

Build a source worth reading.

Your elliman.com profile won’t be in the answer. It’s not personal. Real estate has the lowest AI-answer trigger rate of any tracked industry, and thin brokerage directory pages aren’t the sources these engines cite. AI engines pull from content-rich sites, reviews, and consistent signals across the web, not from a templated profile on a shared domain. The top Elliman agents who get surfaced are the ones already running their own domains, with real neighborhood content and video. That’s a gap, and right now almost nobody in your market has closed it.

Try the question

Who is a good real-estate agent in your city?

Industry data on AI visibility is early and directional. But the direction is one-way, and buyers are already asking.

What you add

A front door that belongs to you.

Portable: the one that moves with you

Your domain, your content, your rankings: yours through any leadership shake-up or departure. When you move, your site doesn’t; we just update your affiliation. The top producers already run their own domains for exactly this reason.

Your name, your domain

yourname.com, registered to you. Reputation and search authority compound for you, not for a profile you can never put on your own domain.

Built to be the answer

Deep neighborhood pages, market guides, and the structured content Google and AI engines actually surface: the original content a thin directory profile lacks.

Your live listings on your site

Your active, MLS-listed properties display automatically through an IDX feed (see below).

Leads to you

Captured on your own site, into your own CRM, alongside MyDouglas and StudioPro, never replacing them.

IDX and compliance

Can it show Douglas Elliman listings?

Your active listings (from REBNY’s RLS in New York, or the local MLS in Miami, Aspen, or California) display on your site automatically through a licensed IDX feed, the same path the independent vendors already serving top Elliman agents use. We handle the per-market data license and the broker authorization (IDX is a broker-level program, so your Elliman managing broker signs the feed), and we keep you fully compliant: your Douglas Elliman affiliation, your DRE / state license number, the Equal Housing mark, the required IDX disclaimers, and a link back to your official elliman.com profile.

Straight talk. We pull listings through a compliant MLS feed, never by scraping elliman.com. Elliman’s terms bar commercial reuse of its content, so the IDX path is the correct one. Listings can take a market-specific data license and your managing broker’s signature to go live; that’s the one real step, and we run it. Black Label and other off-MLS private inventory can’t appear on any outside site, but everything active does, alongside your sold portfolio and the content that wins the next client.

Additive by design

It works alongside Douglas Elliman.

Keep MyDouglas, StudioPro, AdPro, and the rest of the Elliman stack. Because you’re an independent contractor, those tools are sticky but never exclusive. Your Espo site runs right alongside them as your owned public front door and lead engine, and links back to your official profile for brokerage trust. Nothing to rip out, nothing to fight.

Why now

Every shared profile is becoming more alike.

Compass has stated Elliman lost 134 agents to it since 2024 (nearly $3.3 billion in collective sales volume), and Elliman’s “Departing Agents” policy reduces an agent’s split by 50% on pipeline deals at departure, so agents feel acutely how much of their presence is the firm’s, not theirs. With the Compass–Anywhere merger consolidating roughly 340,000 agents onto one system and Netflix amplifying individual-agent brands, the one asset that survives all of it is a site on your own name: the opposite of a profile you rent.

Compliance and common questions

Questions from Douglas Elliman agents.

Am I allowed to have my own website as a Douglas Elliman agent?

Yes. Elliman treats agents as independent contractors, and many top producers already run their own branded domains alongside their elliman.com profile. There’s no policy prohibition; the constraint is compliance branding, which we handle.

Will my Douglas Elliman listings show up?

Your active listings, yes, via a licensed IDX feed from the relevant MLS or REBNY’s RLS, with your managing broker’s authorization. We never scrape elliman.com. Black Label and other off-MLS private listings can’t appear on any outside site.

Do I have to leave Elliman or change my tools?

No. Your site runs alongside MyDouglas, StudioPro, and AdPro, and links back to your official Elliman profile. It’s your public front door, not a replacement for your back office.

What happens to my site if I switch brokerages?

It’s on your own domain, so it stays with you, rankings and lead history intact, no matter the firm. Your elliman.com profile vanishes when you leave; your Espo site doesn’t. We just update your affiliation.

How is this different from my elliman.com profile?

That page is Elliman’s, templated across thousands of identical profiles, on a shared domain you can never own. This is yours, built for Google and AI search, and it moves with you when you change brokerages.

Keep Douglas Elliman. Add the asset.

Review the current profile

See what search engines and AI can read today, and what Douglas Elliman controls.

Build the owned address

Add the domain, pages, IDX, listings, capture, and compliance structure around your name.

Run both where useful

Keep Douglas Elliman tools doing their job while your public presence compounds somewhere portable.

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