Keep MyDouglas, StudioPro, and every Elliman tool you use. Add the one thing the brokerage profile can’t be: a refined site on your own name and domain — built to be found when a buyer asks ChatGPT “who’s the best agent in [your city]” — and that stays yours no matter what happens at the firm.
Your elliman.com profile won’t be in the answer. It’s not personal — real estate has the lowest AI-answer trigger rate of any tracked industry, and thin brokerage directory pages aren’t the sources these engines cite. AI engines pull from content-rich sites, reviews, and consistent signals across the web — not from a templated profile on a shared domain. The top Elliman agents who get surfaced are the ones already running their own domains, with real neighborhood content and video. That’s a gap, and right now almost nobody in your market has closed it.
Industry data on AI visibility is early and directional — but the direction is one-way, and buyers are already asking.
Your active listings — from REBNY’s RLS in New York, or the local MLS in Miami, Aspen, or California — display on your site automatically through a licensed IDX feed, the same path the independent vendors already serving top Elliman agents use. We handle the per-market data license and the broker authorization (IDX is a broker-level program, so your Elliman managing broker signs the feed), and we keep you fully compliant: your Douglas Elliman affiliation, your DRE / state license number, the Equal Housing mark, the required IDX disclaimers, and a link back to your official elliman.com profile.
Keep MyDouglas, StudioPro, AdPro, and the rest of the Elliman stack. Because you’re an independent contractor, those tools are sticky but never exclusive — your Espo site runs right alongside them as your owned public front door and lead engine, and links back to your official profile for brokerage trust. Nothing to rip out, nothing to fight.
Compass has stated Elliman lost 134 agents to it since 2024 — nearly $3.3 billion in collective sales volume — and Elliman’s “Departing Agents” policy reduces an agent’s split by 50% on pipeline deals at departure, so agents feel acutely how much of their presence is the firm’s, not theirs. With the Compass–Anywhere merger consolidating roughly 340,000 agents onto one platform and Netflix amplifying individual-agent brands, the one asset that survives all of it is a site on your own name — the opposite of a profile you rent.
We’ll tear down your current Douglas Elliman page, show you the exact AI and search gaps, and show you what your own site would look like. No pitch deck, no obligation.