The Bottom Line
Claude Projects transforms how you work with AI by creating persistent workspaces that remember your documents, instructions, and context across every conversation. Unlike standard chat where you re-upload files and re-explain context each time, Projects maintains everything automatically.
200,000 tokens of active context (roughly 500 pages of text) that can expand up to 10x through built-in RAG when needed. For teams or individuals managing complex, document-heavy work, this is Anthropic's most significant consumer feature since Claude launched.
How Claude Projects Works
Projects function as self-contained AI workspaces with three core components:
| Component | Purpose |
|---|---|
| Knowledge Base | Upload documents that Claude can access across all conversations |
| Custom Instructions | Define Claude's behavior, role, and output preferences |
| Organized Chat History | Keep related conversations together in one place |
When you create a Project, you're establishing a persistent environment. Claude has continuous access to your uploaded materials—no re-uploading, no re-explaining. Access Projects through claude.ai on web, iOS/Android apps, or Claude Desktop.
The Technical Architecture
The 200K context window is your primary workspace. When your project knowledge approaches this limit, Claude automatically enables Retrieval Augmented Generation (RAG)—expanding capacity by up to 10x. Rather than loading everything into memory, RAG mode lets Claude intelligently search and retrieve only the most relevant information for each query.
Custom instructions serve as persistent guidance applied to every conversation. Unlike ChatGPT's 8,000-character limit, Claude Projects allows extensive instructions limited only by the context window itself.
Creating Your First Project
Setting up takes about five minutes:
Step 1: Access and Naming
Navigate to claude.ai → "Projects" in the left sidebar → "Create Project." Choose a specific, descriptive name. Avoid "Work Stuff"—use identifiers like "Q1 2026 Marketing Campaign" or "Client Analysis: Acme Corp".
Step 2: Craft Custom Instructions
Effective instructions include four elements:
## Role & Context
You are assisting a marketing director at a B2B SaaS company.
The project focuses on product launch messaging for enterprise buyers.
## Output Requirements
- Structure responses as: Key Insight → Evidence → Recommendation
- Tone: Professional but conversational, like a senior colleague
- Include specific examples when possible
## What to Avoid
- Generic marketing advice without context
- Corporate buzzwords like "synergy" or "leverage"
- Recommendations without clear next stepsStep 3: Build Your Knowledge Base
Upload your documents. Supported formats include PDF, DOCX, CSV, TXT, HTML, and more. Each file can be up to 30MB, and you can upload unlimited files as long as total content fits within context limits.
Step 4: Test Comprehensively
Before working, verify Claude can access your materials: "What are the main themes in the uploaded competitive analysis?" or "Summarize the key metrics from the Q4 report."
What You Can Upload
| Format | Best For | Notes |
|---|---|---|
| Final documentation, reports | Full visual analysis under 100 pages | |
| DOCX | Living documents, drafts | Maintains formatting |
| TXT/Markdown | Technical docs | Clean parsing, efficient |
| CSV | Structured data, lists | Great for databases |
| Images | Visual reference | JPEG, PNG, GIF, WebP (max 8000×8000) |
Key constraints:
- Individual files cap at 30MB
- PDFs over 1,000 pages lose visual analysis
- Non-PDF documents: text only (embedded images won't be visible)
- Google Docs integration syncs text but not images or comments
Memory and RAG: How Claude Uses Your Context
Within a single conversation, Claude has full access to everything in your Project's knowledge base. However, context doesn't automatically share between separate conversations unless it's in the knowledge base or custom instructions.
Project Memory (Late 2025)
Memory allows Claude to remember relevant context across conversations within each project. Available on Pro, Max, Team, and Enterprise plans. Claude generates memory summaries automatically—use "Incognito chats" for sensitive discussions that shouldn't persist.
RAG Mode
When your project knowledge exceeds approximately 150K tokens, RAG activates automatically. Claude shifts from comprehensive awareness to targeted retrieval—searching for relevant passages rather than holding everything in active memory. This enables working with roughly 10x more content.
Infinite Chats (November 2025)
Context compaction automatically summarizes earlier messages when conversations approach limits, preserving key information while freeing space. No more "context window exceeded" errors.
Six Practical Use Cases
1. Research Synthesis
Upload scientific papers, reports, and datasets into a single project. Claude analyzes complex information across documents, identifies patterns, and generates summaries—cross-document analysis impossible in standard chat.
2. Marketing Content Production
Upload style guides, audience personas, past successful content, and competitive analysis. Maintain consistent brand voice across all outputs without re-explaining guidelines each session.
3. Codebase Documentation
Developers upload architecture docs, coding standards, and key source files. Create a /init command that scans the codebase and generates detailed context. Claude Code integration adds even more capability.
4. Content Creation with Few-Shot Learning
Upload 3-10 examples of your best-performing content—video titles, blog intros, email copy. Claude learns your specific style without extensive description. Structure as: Context → Content → Logic (why it worked).
5. Client Project Management
Maintain meeting transcripts, project documents, and communications in dedicated Projects. Each client gets isolated context, preventing information bleed while enabling instant retrieval.
6. Book and Long-Form Writing
Upload chapter drafts, character sheets, and plot outlines. Projects maintain consistency across lengthy writing where details like character eye color or timeline events matter.
Claude Projects vs. the Competition
| Capability | Claude Projects | ChatGPT Custom GPTs | Gemini Gems |
|---|---|---|---|
| Context window | 200K tokens | 8K-128K tokens | 1M tokens |
| Files allowed | Unlimited | 20 max | 10 max |
| File size limit | 30MB | 512MB | 100MB |
| External sharing | Team only | Anyone via link | Limited |
| Web browsing | No | Yes | Yes |
| Image generation | No | Yes (DALL-E) | Yes |
| RAG expansion | 10x automatic | Not documented | Via context |
When to Choose What
Choose Custom GPTs when: You need to share assistants externally, require API integrations, need image generation, or want voice interaction.
Choose Claude Projects when: Working on document-heavy tasks, requiring extensive custom instructions, or prioritizing text comprehension quality.
Choose Gemini Gems when: Deeply integrated in Google Workspace or requiring massive single-document context.
Recent Updates (Late 2025 - Early 2026)
| Date | Update |
|---|---|
| Aug 2025 | Project sharing and permissions for Team/Enterprise |
| Sep 2025 | File creation (Excel, PowerPoint, PDFs) + Memory for Teams |
| Oct-Nov 2025 | Memory for all paid plans + context compaction (infinite chats) |
| Dec 2025 | Skills system for repeatable workflows |
| Jan 2026 | Cowork brings agentic capabilities to Desktop app |
Cowork is the big one—running locally in an isolated VM with direct file system access, enabling Claude to execute complex multi-step tasks. Expanded from Max to Pro plans within weeks of launch.
Pricing
| Plan | Cost | Projects | Key Features |
|---|---|---|---|
| Free | $0 | 5 max | No RAG, limited usage |
| Pro | $20/mo | Unlimited | Full features, Memory, Cowork |
| Max 5× | $100/mo | Unlimited | 5× Pro usage limits |
| Max 20× | $200/mo | Unlimited | 20× Pro usage limits |
| Team | $30/user/mo | Unlimited + sharing | 5-user minimum, admin controls |
| Enterprise | Custom | 500K context | SSO, HIPAA-ready, compliance |
Pro plan at $20/month unlocks the full experience: unlimited projects, RAG, Memory, all integrations, and Cowork. This is the sweet spot for individual users.
Limitations to Know
-
No API access—Projects is consumer-only. Developers building apps need to implement their own retrieval systems.
-
Cross-chat isolation—New conversations don't carry forward previous discussions unless added to knowledge base or Memory.
-
File type restrictions—XLSX needs "Upgraded file creation." Images only work in PDFs under 100 pages.
-
Third-party integrations—Google Drive sync only works in private projects, not shared team projects.
-
Manual document updates—No in-place updates. Delete and re-upload when documents change.
The ONE Thing to Do
If you're not using Projects yet, start here:
- Create one focused Project around your most document-heavy recurring task
- Upload 3-5 core reference documents you find yourself re-explaining constantly
- Write 2-3 sentences of custom instructions defining Claude's role and your preferences
- Have one real working session to test document retrieval and response quality
The feature's competitive advantages—superior context window, unlimited uploads, automatic RAG, Cowork integration—make it strong for professional work. But the only variable is implementation.
Have questions about using Claude Projects for your business? Book a call and let's discuss what makes sense for your situation.


