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Listing Marketing System

162 listing leads. $3.51 average cost per lead. One $1.2M closing.

Every listing deserves a marketing team. We build the page, create the video, run the ads, and put every lead in your CRM — so you can walk into listing appointments with a system no competitor can match.

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How It Works

Six components. Zero effort for the agent.

1

Listing Page

Professional, branded page for every listing. Full property details, photo gallery, agent profile, and lead capture CTAs. Branded to your brokerage — your name, your colors, your listings.

2

Listing Video

Created from your photos. No videographer, no scheduling, no extra cost. Motion graphics, music, and property details woven into a polished video that lives on your listing page and becomes ad creative.

3

QR Code

Print it on flyers, yard signs, open house sheets. Every scan lands on your listing page. Every visitor becomes a lead in your CRM. Physical marketing meets digital capture.

4

Ad Campaign

Targeted Meta ads reach 10,000+ local buyers. We create the creative, launch the campaign, and optimize for 14 days. You never touch ads manager.

5

Automated Follow-Up

Every lead gets immediate SMS and email follow-up. Sequences handle the nurture automatically. No manual outreach, no missed leads, no cold calls.

6

CRM Capture

Every lead tagged by listing, tracked through your pipeline. Leads who don't buy this house are still buyers for your next one. Every campaign builds your database.

See It Live

Real listing pages. Real agents. Real results at every price point.

Mid-Market

Wolf Creek Ranch

$890,000

Jake Lyons · Better Brokers Realty Group

A 32-second listing video, professional listing page, and targeted Meta ads brought in qualified buyers for this Alta Sierra Ranches property.

View Listing Page
Luxury

Barton Creek Estate

$4,250,000

John Thompson · John Thompson Realty

Dark, elegant listing page with multiple lead capture touchpoints. Professional photography showcased with editorial-quality property descriptions.

View Listing Page

The Numbers

Six listing campaigns. 90 days. Real data from BBRG Real Estate in Sacramento.

162

Leads

$569

Spend

$3.51

Avg CPL

CampaignLeadsSpendCPL
Luxury Listing – Sunset Heights42$81$1.92
Open House – Riverside Estates35$127$3.63
New Listing – Downtown Lofts28$98$3.50
Price Reduction – Hillcrest22$74$3.36
Just Listed – Parkview19$102$5.37
Coming Soon – Oakwood16$87$5.44
Average / Total162$569$3.51

Luxury Listing – Sunset Heights

Leads

42

Spend

$81

CPL

$1.92

Open House – Riverside Estates

Leads

35

Spend

$127

CPL

$3.63

New Listing – Downtown Lofts

Leads

28

Spend

$98

CPL

$3.50

Price Reduction – Hillcrest

Leads

22

Spend

$74

CPL

$3.36

Just Listed – Parkview

Leads

19

Spend

$102

CPL

$5.37

Coming Soon – Oakwood

Leads

16

Spend

$87

CPL

$5.44

Average / Total

Leads

162

Spend

$569

CPL

$3.51

CPL range: $1.92 – $5.44. Performance varies by listing type, market, and season.

One lead. One weekend. $1.2M.

Amanda clicked a listing ad Thursday evening. SMS within 3 minutes, email 15 minutes later. Showing Friday, offer Sunday — $50K over asking. The ad that brought her cost roughly $5.

Her commission exceeded the entire annual marketing budget.

The listing appointment advantage

Sellers want proof.

Every seller asks the same question: “How will you market my home?” Most agents show up with a slideshow and a promise. Your agents show up with a live listing page from a previous sale, the video, the ad results, and the lead count. The listing presentation is already won.

Every lead builds your database.

A buyer who clicks on 123 Oak Street but doesn't buy it is still an active buyer in your market. When 456 Elm Street hits the market next month, you already have a warm list. Every listing campaign compounds into the next one.

It's a recruiting tool.

Agents want to join teams that give them an edge. When your agents can tell recruits “every listing I take comes with a full marketing package — page, video, ads, leads,” that's not a perk. That's a reason to switch brokerages.

Questions about listing marketing

We use your listing photos to produce a professional video — motion graphics, music, and property details woven together. No crew, no scheduling, no extra cost. The video lives on your listing page and gets repurposed as ad creative for Meta campaigns. Agents typically send us 12–25 photos and get a polished video back within 48 hours.

Everything. We create the ad creative (video + static), set up targeting to reach buyers in your area, launch the campaign on Meta (Facebook and Instagram), and optimize it over 14 days. You don't touch ads manager. We handle the creative, the spend, the targeting, and the reporting. Average reach is 10,000+ local buyers per listing.

Based on BBRG Real Estate's data across 6 listing campaigns: an average of 27 leads per campaign at $3.51 per lead. CPL ranged from $1.92 to $5.44 depending on market and price point. One of those leads turned into a $1.2M closing — from a $5 ad click.

They stay in your CRM, tagged by the listing that brought them in. These are active buyers — they clicked on a home in your area. When your next listing goes live, you already have a pool of qualified, local buyers to market to. Every listing campaign builds your buyer database.

Yes. We've run campaigns for $890K mid-market homes and $4.25M luxury estates. The system adapts — the listing page design, ad creative, and targeting all adjust to the property and market. The economics work at every price point because the cost per lead stays low regardless of listing price.

Typically 24–48 hours after you send us the photos and listing details. The listing page, video, and QR code are all generated together. If you're adding the ad campaign (Listing Engine package), ads go live within 48–72 hours of receiving your materials.

It's a physical-to-digital bridge. Print it on flyers, yard signs, open house materials — anywhere. When someone scans it, they land on your listing page and become a lead in your CRM automatically. No manual entry, no missed opportunities. Every scan is tracked so you can see exactly how your physical marketing performs.

Two tiers: Listing Essentials at $285/listing includes the professional listing page, video, QR code, and automated follow-up sequences. Listing Engine at $495/listing adds the full Meta ad campaign — we create the ads, run a 14-day campaign, and drive buyers to your listing. Based on BBRG's data, the Listing Engine averages ~13 leads at $3.51 per lead.

See what we'd build for your listings

One strategy call. We'll walk through your current listings, show you what the marketing package looks like, and build a plan.

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